Rita Sahatçiu Ora, better known as Rita Ora, is an Albanian-British singer-songwriter from London, UK. Born in Priština, Serbia, Yugoslavia in 1990, Ora's family moved to London where she was raised. According to the Hot Right Now Songfacts, during her early teens Ora attended the Sylvia Young Theatre School, whose other notable alumni include Emma Bunton and Amy Winehouse.
Her first UK exposure came after several collaborations with British singer Craig David. She also auditioned for BBC talent competition 'Your Country Needs You' - the prize of which was to represent the United Kingdom at the Eurovision Song Contest - but withdrew her application.
In 2009, she signed a recording contract with Jay-Z's label Roc Nation and relocated to America. The How We Do (Party) Songfacts reports that when Ora visited Clear Channel with Jay-Z to present music and videos from her debut release, the executives were so enthused by what they heard that they organised for How We Do (Party) to be immediately premiered on DJ JJ's afternoon show on New York's top hit music station WHTZ (Z100). Her debut album ORA was released on 26th August, 2012.
From 23 October through to 30 October 2012, Ora embarked on her first headlining tour, Ora Tour, a five-date US tour supported by MTV. She performed in Santa Ana, San Francisco, Chicago and Philadelphia. The last concert from the tour, set to take place in New York on 30 October, had to be rescheduled for 17 December due to Hurricane Sandy.
"Shine Ya Light", released on 4 November 2012, became Ora's fourth consecutive top ten single in the UK, peaking at number ten. On 15 November 2012, she sang a remix of "R.I.P." alongside French rapper Black M, at the "VIP Room Theater" in Paris. On 28 November 2012, Ora performed as a special guest at the concert held in Tirana, Albania for the 100th Anniversary of the Independence of Albania.
On 11 February 2013, Ora released "Radioactive", the fourth and final single from Ora. On 30 April 2013, Hunger TV released the video for the song "Facemelt", which was directed by British photographer Rankin. Ora embarked on her twelve-date UK "Radioactive Tour", from 28 January through to 13 February 2013, to support her debut album. She was nominated for three awards at the 2013 BRIT Awards, including the BRIT Award for British Breakthrough Act.
On 14 January 2013, Ora revealed that her second album would be clearer and have more direction than the first one. On 26 February 2013, she revealed to Digital Spy that she had been working with Dev Hynes for the second album and that the record shows a different angle to a "party girl".
On 23 March 2013, Ora performed as a special guest at Le Bal de la Rose du Rocher, an event organised by Karl Lagerfeld in Monte Carlo in aid of the Princess Grace Foundation. On 24 May 2013, Ora was the headline act on 1Xtra Arena/In New Music We Trust stage at Radio 1's Big Weekend. On 28 June 2013, Ora performed on the Pyramid Stage at Glastonbury.
On 30 January 2014, she announced the lead single from her second studio album would be called "I Will Never Let You Down", produced by Calvin Harris. On 18 May 2014, the song debuted at number one on the UK Singles Chart, making it Ora's fourth overall single to reach the apex of the chart, and third as a solo artist.
In April 2014, Ora revealed to Fuse that her second album will feature production from Diplo and DJ Mustard, as well as a collaboration with Prince. Ora is featured on Iggy Azalea's single titled "Black Widow", from her album The New Classic. "Black Widow" became Ora's first top 10 song on the Billboard Hot 100 chart in August 2014.