Bruce Fielder is a London-based DJ from Norfolk. He is best known for his 2015 single "Easy Love", which samples "ABC" by the The Jackson 5. It debuted at number 71 on the UK Singles Chart and jumped to number 1 the next week.
Fielder is based at Tileyard Studios in King's Cross but originally hails from Norfolk.
He first got into music at age 8, when he began to play the piano, which he has up to grade 8. He attended Westminster University and has a BA honours degree in commercial music. After leaving university, Fielder was a member of assorted unsigned bands before moving on to mixing and producing works for others, including co-writing Good Times by Ella Eyre with Sigma. His debut single, "Easy Love", came about after Fielder drunk a six-pack of Desperados, a tequila flavoured beer, in sheer tiredness and frustration after being asked to perform a thirty seventh mix for a popular artist, and downloaded an acapella of the Jackson 5's single "ABC". In an interview with The Official Charts Company, he stated that the record was written on a Sunday evening out of a desire to create music for himself outside of the confines of "somebody asking me to create a song that had a certain sound to it or had to be a certain way".
A music video was commissioned for the song which was set in Los Angeles and features Lucky Aces, a Canadian duo composed of 12-year olds Lucky and AC, dancing along to it; after meeting each other, they challenge a number of child gangs. It was directed by Craig Moore, who said of it that he opted to shoot in Los Angeles due to the "pool of talent that would've been hard to find anywhere else" and that his attention was bought by Lucky Aces after spotting them on The Ellen Show. Within a few days, it had been picked up by Ministry of Sound, and the song entered the UK Singles Chart at number 71, based on streams alone. The following week, it reached number 1.
Sources: Last.fm, Wikipedia
Sigala in the news
|Songs by Sigala|