CINCINNATI, OH. (Top40 Charts/ Procter & Gamble Communications) When it comes to owning a distinct style, nobody does it better than multi-talented, platinum-selling recording artist and fashionista Demi Lovato. That's why The Radiant Collection, from Procter & Gamble's (P&G) leading feminine protection brands Always and Tampax, has hit the road with Demi as a sponsor of the Demi World Tour. Throughout the tour, which kicked off on Saturday, Sept. 6, in Baltimore, Md., The Radiant Collection will inspire young women to have the confidence to wear what they want any time of the month.
"It took me a long time to realize that confidence comes from how I feel and not from what others think or say about me," said Demi Lovato. "I always feel my best, wearing what I want. That's why I'm excited to team up with The Radiant Collection again to encourage young women to love who they are and feel confident to express themselves all month long."
As an official tour sponsor, The Radiant Collection will give young women style inspiration and fashion tips. At each concert attendees can:
Get some serious style cred from the Radiant Demi-Inspired Closet, featuring one of Demi's rocker-chic tour ensembles
Showcase their stellar senses of style by snapping a pic in the selfie station
Pose in the GIF photo booth
Receive free Radiant product samples, coupons and information
Demi is also giving The Radiant Collection backstage access into her life on the road in online videos that can be found on the Tampax YouTube page beginning mid-September.
To give everyone the chance to join the fun on tour, and maybe even spot themselves in one of the videos, fans can enter the Be Radiant Sweepstakes from Sept. 10, through Oct. 10, 2014. The Be Radiant Sweepstakes offers fans the chance to win a VIP experience to attend Demi's Brooklyn show in style receiving: a two-night trip to New York for one lucky winner and three friends, limo service, four front-row concert tickets, a meet-and-greet with Demi, and a year supply of Tampax Radiant and Always Radiant Infinity.
Entering the sweepstakes is simple and social; young women can post a solo selfie showing off their Radiant-inspired look on Twitter or Instagram tagging @Tampax, using the hashtag #BeRadiantSweeps and including a link to www.BeRadiant.com. Even after the VIP winner is announced, fans can still enter to win weekly prizes through Nov. 14, 2014, ranging from an exclusive autographed picture of Demi to Tampax Radiant products and more!
"Demi Lovato's individual style, humorous spirit and confident attitude make her the perfect example of what it means to be Radiant," says
Amanda Hill, P&G North
America FemCare
Brand Director. "We are proud to be part of Demi's World Tour and provide young women with powerful protection from The Radiant Collection to give them the confidence to wear what they want any day of the month."
The Radiant Collection combines products from the number one feminine care brands on the planet - Tampax and Always - to provide a complete offering of premium tampons, pads, liners and more that meet all of a girl's feminine care needs. Developed with fashion in mind, The Radiant Collection provides incredible protection with designer packaging and unique features, like a first-of-its-kind resealable tampon wrapper for discreet disposal.
At every stop on the tour, @Tampax will
Tweet #BeRadiant tips and Instagram real-time concert experiences, including concert fashion to spread the wear what you want confidence to young women everywhere! To join the conversation and show support, follow and use the #BeRadiant hashtag.
For more updates on The Demi World Tour and information on The Radiant Collection visit Facebook.com/Tampax, Tampax.com, or DemiLovato.com.
About The Radiant Collection
The Radiant Collection from Tampax® and Always®provides women with one premium brand experience to meet all their feminine care needs. The full product line-up offers everything a girl would need to help keep her period invisible, including:
Tampax Radiant tampons feature a unique resealable wrapper for discreet, worry-free disposal and the CleanGrip applicator for comfortable insertion
Always Radiant
Infinity pads feature a soft, seamless, flexible design to move with you and a light, clean scent so you can feel fresh. Made with Flexfoam™ which absorbs 10x more than you might need1, yet feels amazingly light!
About Demi Lovato's World Tour
Multi-talented, platinum-selling recording artist and fashionista
Demi Lovato kicked off her World Tour on
September 6, 2014 in Baltimore, Md. at the Baltimore Arena. The World Tour will support Lovato's fourth album DEMI which has sold over 5 million tracks globally. The tour will visit 28 cities across the United States and Canada, including shows in Brooklyn, Chicago, Los Angeles, Miami, Montreal and San
Diego and will feature special guests
Christina Perri, MKTO and Becky G.
