News RnB 18/08/2015
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Steve Madden Launches Men's Collaboration With Ja Rule

Steve Madden Launches Men's Collaboration With Ja Rule


New York, NY (Top40 Charts / Steve Madden) Leading fashion footwear designer, Steve Madden, joins forces with Grammy nominated rap artist, Ja Rule, to launch an exclusive collection for Steve Madden Mens. The Pre-Fall '15 collaboration includes bold sneakers, dress shoes and motorcycle-style kicks in soft nappa, nubuck leather and suede. Metallic ornamentation and detailing, such as handcuff eyelets and skeleton keys, are integrated throughout the collection to symbolize the obstacles both Ja Rule and Steve Madden have overcome, and their success through hard work and dedication.

Steve Madden always has his finger on the pulse, and together with Ja Rule's sense of style, this duo has designed a must see collection. "He came to the table with all of these ideas," said Steve Madden. "He's an awesome guy, we click. It's been fun to collaborate with artists. I enjoy it. I enjoy the creative spark."

"I wanted to partner with Steve to create a line that was both stylish and affordable," said Ja Rule. "I love all the styles, but my favorites, I would have to say, are the high-top nubuck sneaker, the brush-off chelsea boot. The Maven motorcycle-style boot is something different from anything out there."

The Maven x Madden collection will be available Pre-Fall 2015. The collection is priced from $145 to $195 and will be available at select Steve Madden stores, SteveMadden.com, Macy's, Dillard's and other specialty retailers.

About Steve Madden Music:
Steve Madden Music is an integrated marketing platform that promotes today's hottest emerging artists through a multitude of media and consumer channels at Steve Madden. Music has inspired Steve Madden's designs since he launched the brand in 1990. Today, music is still one of his muses and Steve Madden Music is a natural extension of this inspiration. Steve built his brand around making fashion forward footwear accessible to all people. By launching a music initiative, Steve takes this design philosophy to a new realm. Steve Madden Music plays a role in bringing music to the forefront for consumers - telling them what's hot, what's new and what they should be listening to now. Lady Gaga, Katy Perry, Ellie Goulding, Neon Trees, Kimbra, The Pretty Reckless (Taylor Momsen of Gossip Girl) Jason Derulo & Paloma Faith, are a few of many notable artists that have partnered with the brand and its program.

For 2015, Steve Madden Music will continue to collaborate with today's hottest emerging talent, including New Zealand duo Broods in March followed by Lucius, a five piece indie pop band from Brooklyn in April as well as other exciting yet-to-be announced artists in the coming months. Steve Madden Music has once again teamed up with The Bowery Presents - NYC's premier concert promoter - to host their concerts in Brooklyn's 650-seat capacity Music Hall of Williamsburg.



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