New York, NY (Top40 Charts) Current
Music has launched HUM Tracks in North America; a comprehensive new multi-award winning production music catalogue highlighting the straight, but unexpected, surprising and inventive sounds of a diverse range of of emotions and grooves with a relevant and timeless feel.
Current
Music is now the exclusive agent for HUM in North America.
Current
Music is pleased to announce the release of Hum Tracks in North America. The award winning advertising catalog out of London specializes in high quality production values and short story expertise in commercials offering a unique array of quirky, off-beat, often subtle, but authentic emotions and grooves (and perhaps of humorous British understatement.)
Hum Tracks strongly evoke an impression of a time or place, while still remaining timeless and relevant in the present moment. Hum Tracks offers an approach to creating original arrangements with just a hint of something different that sets it apart and gives it an intentional feel with the right edge of emotional undertone that a project requires. This is true for peak emotional scenes ranging from comedy, drama, flashback, horror, intrigue, and discovery, to whimsical childhood moments.
The catalog launches with a robust offering of 25 albums; highlights include: "Soundtrack To A Haunting: Dark Rock & Circuit Bending," an album which captures the Post-Rock feel of broadly layered sweeping noise rock of the post apocalyptic minds of Generation X-ers, while still staying relevant to Millennials; "Comedy & Novelty: Nuts!", which offers high quality and creative mixes that give that off-kilter feel perfect for an oddball spoof or parody scene; or "Make Some Noise: Dance!", which hits hard and isn't afraid to shy away from that dubstep bass when it's called for, nor veer too far from a sultry eighties sidestep, keeping Hum's feet firmly planted in multiple eras and creating a cool culturally relevant mash-up that is utterly unique.
All 25 HUM albums have now been integrated into Current Music's easy online search engine. At https://search.currentmusic.com clients can type in a descriptive word, listen, make a playlist and download high quality WAV, AIFF and MP3 files. Hard drives with searchable music can also be provided. The company also provides music research experts at no additional cost.
HUM Tracks, originating in the U.K., is the home of the production music arm of Hum, which boasts no less than thirty awards for music across the globe. Current
Music is now the exclusive agent for HUM in North America.
Maddie Madsen, CEO, and Christian Salyer, CCO, have over 40 years of combined experience building music brands for Universal, Warner Chappell, Blazed Out
Music and Imagem. After producing over 300 albums of production music, they launched Current
Music in 2013. The company has scored TV series, national commercials, TV theme songs and penned pop songs for artists. In 2014 Current
Music created all of the sonic branding for the multi-platform service RADIUS. Clients include Toyota, Wendy's, KFC, Old Navy, Unilever, The Lakers, Disney Channel, Disney XD, Comcast, NBC, NBC Sports, CBS, The CW, ABC, Fox, Fox Sports, Showtime and Golf Channel. Find out more at https://www.currentmusic.com
Hum Tracks is the production music arm of Hum, boasting no less than thirty awards for music across the globe including Clios, Mobius awards, D&AD, Promax and more.
The catalogue is based on high-production values and 'short story' expertise in commercials: making genuine beginning, middle and end pieces that really work at 30″ or a minute, as well as full-length versions.
Hum Tracks is not an out-of-the-box, genre-driven library and our offering is therefore niche and unique. Ours is the world of the quirky, the off-beam, the unexpected and surprising, and perhaps of humorous British understatement. Every one of our pieces has its own surprise, often subtle, providing just that edge required to bring out a key emotion.
