News RnB 12/07/2016
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Wear Your Wallet On Your Wrist With Cutting Edge Technology At The LA Soul Music Festival 2016

Wear Your Wallet On Your Wrist With Cutting Edge Technology At The LA Soul Music Festival 2016

New York, NY (Top40 Charts) 2016 is the summer of soul, and both Mark Douglas and Airborne Tickets are counting the days to present the city of Los Angeles with the first three-day music festival of its kind. Live at the Autry, nestled in the scenic Griffith Park (located at 4700 Western Heritage Way, Los Angeles, CA 90027), the Los Angeles Soul Music Festival kicks off July 22-24 from 5:30 p.m. to 11 p.m. nightly under SoCal's celestial skies. Sure to amaze and entertain those in attendance, Airborne Tickets has raised the bar for modern-day festival goers.

To keep everyone grooving, Los Angeles Soul Music Festival attendees will appreciate the convenience of collectable wristbands combined with a cashless experience. No need to print tickets from a computer, waiting in long lines at will call or deal with cell phone barcodes. At the cutting edge of festival experiences, Airborne's wristband technology contains RFID (radio frequency identification)/ NFC (near-field communication) chips that deliver efficient and secure transactions. This same technology is what the Apple wallet uses to keep its information well protected.

While most festivals only have the option to link a credit card to the cashless wristband, Los Angeles Soul Music Festival attendees can use onsite pay stations to load money onto directly from their bank accounts, credit cards or with physical cash. The wristband will manage each user's identity and pay for concessions, festival gear and retail vendors. Rather than linking up to a credit card, patrons determine their spending limits and any remaining balance will be refunded that following Monday. This technology provides valuable information for organizers to aid the ebb and flow of foot traffic at events.

Entertainment Technology Unlimited's state-of-the-art Canvas Pt Series™ LED video wall panels will boast larger than life visual effects and close-up shots of the performers during the concert with greater viewing angles. While encouraging the crowd to stay socially connected through @LASoulFest, the wristband technology also allows guests to take smartphone photos for instant uploads to their Facebook, Google+, Instagram or Twitter accounts. Live photos will filter onto the video wall, sharing memorable festival moments from the crowd's perspective. Socially integrated with festival vendors and partners, the wristband also permits guests to enter contests, receive giveaways, sign up for discounts and more.

Mark Douglas and Airborne Tickets have gone to great lengths to ensure the technology behind this project, vendors and partnerships attached are as hot as its lineup consisting of Grammy, Billboard, ASCAP, BET, Soul Train, and Reader's Choice Award-winning and nominated performers. Confirmed talent includes Eric Benet, Lalah Hathaway, Joe (Joe Thomas), Jazmine Sullivan, Marsha Ambrosius, Angie Stone, Lyfe Jennings, Melanie Fiona, Eric Roberson, Rahsaan Patterson, Goapele, Vivian Green, Loose Ends featuring Jane Eugene, Avery Sunshine and Conya Doss.
#LASoulFest public relations team, Jade Umbrella, is currently accepting interview requests for talent and complete coverage.

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