Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address

Spotify Taps Rubicon Project To Automate Audio Inventory

Hot Songs Around The World

Water
Tyla
306 entries in 20 charts
Stick Season
Noah Kahan
313 entries in 19 charts
Houdini
Dua Lipa
285 entries in 26 charts
Strangers
Kenya Grace
442 entries in 24 charts
Lovin On Me
Jack Harlow
293 entries in 22 charts
Popular
Weeknd, Playboi Carti & Madonna
266 entries in 18 charts
Lose Control
Teddy Swims
316 entries in 25 charts
Beautiful Things
Benson Boone
159 entries in 24 charts
Si No Estas
Inigo Quintero
283 entries in 17 charts
Greedy
Tate McRae
621 entries in 28 charts
Unwritten
Natasha Bedingfield
291 entries in 22 charts
Anti-Hero
Taylor Swift
615 entries in 23 charts
Cruel Summer
Taylor Swift
572 entries in 20 charts
Snooze
SZA
223 entries in 13 charts
Spotify Taps Rubicon Project To Automate Audio Inventory
New York, NY (Top40 Charts) Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Spotify today announced that Rubicon Project has been selected to automate Spotify's unique and highly coveted audio advertising inventory, marking the first time ever the power of automated advertising has been brought to Spotify's digital in-app audio via Deal ID and private marketplaces.

Spotify is available in 59 markets around the world and reaches over 70 million music fans on the Spotify Free app across more than 2 billion individual playlists. The streaming service utilizes first-party registration to offer a 100% authenticated audience. Brands are now able to access Spotify's data and target listeners with 15-and 30-second audio advertising spots based on age, gender, music genre and even specific playlists -- all in real-time via Rubicon Project's Orders platform. These advertising spots are available across Spotify's multi-channel/screen offering through sponsored play, individual and national playlists, and podcasts.

"Today, we are extremely excited to be partnering with Rubicon Project to make our premium inventory available in an automated fashion, providing advertisers the ability to deliver ads in real-time to more than 70 million registered Spotify users whether they are commuting, at work, at the gym, at home, or wherever they regularly consume audio content," commented Brian Benedik, Global Head of Sales, Spotify.

"As Rubicon Project continues on our mission to automate all forms of advertising around the world, we are extremely excited to be blazing the automated advertising audio trail with a digital audio leader like Spotify and to be tapped as the only destination where buyers can purchase this premium inventory in an Automated Guaranteed fashion," said Harry Patz, Chief Revenue Officer, Rubicon Project. "With consumers increasingly turning to their mobile devices to consume content, streaming audio providers like Spotify are primed to tap into the enormous benefits of advertising automation as buyers seek access to audiences exactly where and when they are most receptive. We are thrilled to partner with Spotify on this first for the entire industry."

About Rubicon Project
Founded in 2007, Rubicon Project's mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world's leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.






Most read news of the week


© 2001-2024
top40-charts.com (S4)
about | site map
contact | privacy
Page gen. in 0.4904120 secs // 4 () queries in 0.0051288604736328 secs


live