New York, NY (Top40 Charts) Board game icon Hersch Games today announced the debut of a first-of-its-kind dynamic mobile game engine for marketers, EyeCons, a classically addictive match-two puzzle experience boasting location-specific, physical prizes. A customizable tile game for brands, EyeCons provides a disruptive solution for marketers and advertisers looking to connect with consumers through a literal touchpoint.
The white-label "distract and relax" mobile game is fun to play, with an intuitive new platform that enables brands, businesses, events and venues to promote themselves and their affiliated sponsors through a highly interactive digital experience that allows users to win offline prizes as they play.
"Nearly two-thirds (60 percent) of Americans play casual, mobile games daily," said Hillary Hersch, senior vice president, Hersch Games. "EyeCons is a fun and addictive gaming experience that delights users with offline, sponsored prizes, taking targeted product sampling and consumer engagement to an unprecedented level."
EyeCons is the only white-label casual gaming marketing solution that boosts user acquisition and retention, heightens the consumer experience and increases brand engagement. It enables brands to identify unique content and prize opportunities customized for each player. On the backend, clients access a dashboard that tracks metrics against each KPI in real time.
EyeCons features a matrix of tiles, each one branded with a particular image such as a logo, a product or a prize.
Players touch matching tiles in a test of speed that rewards them with real-world prizes as they advance to new levels. Concert-goers might play during intermission to win a backstage meet-and-greet with the artist; basketball fans might win discounts on merchandise during halftime; moms can win family-oriented products while waiting for their child's soccer practice to end. The customizable engagement opportunities are limitless.
Current EyeCons partners include the Los Angeles Auto Show (1.5 million attendees Nov.,18-27, 2016), concert promoter Goldenvoice (AEG subsidiary) of Coachella, StageCoach and Desert Trip festival fame, and Syntonic, a worldwide leader in sponsored data services.
"We immediately recognized the powerful fan engagement potential with EyeCons because of its novel approach to branded content and sponsorship integration" said Mapuana Hom, Goldenvoice Theater,
Arena and Festival Marketing.
"People are already on their phones," Hom continued. "So steering them to play a custom, mobile game to win branded prizes that deliver instant gratification, gives us a tool to drive meaningful engagement for our sponsors with touchpoints that extend well beyond the venue walls for as long as the fans continue playing the game."
EyeCons was designed by internationally acclaimed Los York, with the former director of monetization for Nokia games as its lead producer. With a sleek black design aesthetic and visually appealing color palette, clients can easily envision the game's customization potential. EyeCons is free to download on either the iTunes Store or Google Play and works with both Apple and Android devices.
ABOUT EYECONS
EyeCons is a white-label mobile game engine for marketers and advertisers looking to connect with consumers through a literal touchpoint. A customizable match-two puzzle game, the intuitive new platform enables brands, businesses, events and venues to promote themselves and their products through a highly interactive digital experience that allows users to win offline prizes as they play. For more information, visit https://www.eyeconsthegame.com.
ABOUT HERSCH GAMES
Over the last 25 years, Hersch Games has established its reputation as an industry leader within the arena of social-interaction games. Selling more than 49 million games and generating nearly $1 billion in net retail sales, Hersch Games continues to leave its mark on players around the world. With titles such as Taboo, Outburst and Super Scattergories, Hersch Games uses classically addictive play-patterns and socially relevant content, to build the most fun, innovative and memorable interactions for players.
