News Latin 03/03/2017

Daddy Yankee And Zumba Announce Global Partnership In Support Of Artist's New Single "Hula Hoop"

Daddy Yankee And Zumba Announce Global Partnership In Support Of Artist's New Single "Hula Hoop"


New York, NY (Top40 Charts / Zumba Fitness) International Superstar Daddy Yankee and global dance powerhouse Zumba announce today a global partnership in support of the artist's new single "Hula Hoop". This is the follow up single after his smash hits "Shaky Shaky" and "Despacito" (along with Luis Fonsi) that, combined, have reached over 1.4 billion views on YouTube. "Hula Hoop" is available today on all digital platforms and the official Zumba choreography can be found on the artist's Facebook and Instagram pages.

"Hula Hoop" was born from Yankee's #1 hit song "Shaky Shaky Remix," where the addicting Hula Hoop Hook was first featured--fans and Zumba instructors from around the world begged Daddy Yankee to build upon the hook and the new song and choreography was born.

Zumba made a name for itself as a music platform for both emerging and well-known artists and labels by launching music through its instructor network—which spans across 186 countries with classes in 200,000+ locations—as well as producing over 600 original songs in its music library.

"Dancing is a universal language and 15 million people will soon be following along to the official choreography of 'Hula Hoop'", says Zumba VP of Marketing, Carolina Morales. "When you're in a Zumba class, it's like you're turning on the radio, and discovering new songs and rhythms—'Shaky Shaky' was such a hit in class are thrilled to bring our fans and instructors this new track and choreography to create a global 'hula hoop' movement."

"This is a track I made by popular request. The fans asked me on my social media platforms to create a track off the Hula Hoop hook on Shaky Shaky. They asked for it, and I gave it to them. It's incredible how easily I can listen to my fans ideas, and respond! It (social media) really helps artists have a clear idea of what they (the fans) want and expect from us" said Daddy Yankee.

Daddy Yankee who has over 7.5 million subscribers on his YouTube and VEVO channels is also the Most Played Latin Male Artist Globally on Spotify and the Top 31 played worldwide with over 20 million listeners a month. This partnership with Zumba begins with 'Hula Hoop' and the future holds exciting launches for the dance-fitness brand and Reggaeton super star--stay tuned!

About Zumba Fitness, LLC
Founded in 2001, Zumba is the largest branded fitness company in the world -- reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as "exercise in disguise", Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes -- from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT-based workout called STRONG by Zumba™, based on Synced Music Motivation. The Zumba® lifestyle is rounded out by the company's many consumer product offerings, including DVDs, video games and original music, activewear and footwear, nutrition drink line "Zumba Shake Shake Shake®" and interactive Fitness-Concert™ events. For more information about Zumba's programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook, Twitter and Instagram.




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