New York, NY (Top40 Charts / Frito-Lay North America)
Marvel Studios' soundtrack will be available in out-of-this-world fashion via custom Doritos bags featuring a retro cassette tape deck-inspired player built right into the packaging that plays the full soundtrack. Consumers can purchase the custom bags starting Friday, April 28 on Amazon.com/Doritos while supplies last, and Doritos will also help unveil the soundtrack at special events in New York and Los Angeles.
The unique soundtrack release is part of a collaboration between Doritos and Marvel that also features Guardians of the Galaxy Vol. 2 branding on Doritos packaging nationwide in support of the upcoming May 5 movie premiere.
"The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment," said Ryan Matiyow, senior director of marketing, Frito Lay North America. "This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks."
Released in July 2014, the first film's soundtrack garnered unparalleled success: it reached No. 1 on the US Billboard 200 chart, becoming the first soundtrack album in history consisting of entirely previously released songs to top the chart; it topped the Billboard Top Soundtrack
chart for 11 consecutive weeks and 16 weeks in total; and it has sold more than 1 million copies in the U.S. and has been certified Platinum by the Recording Industry
Association of America.
"Marvel and Doritos have had such a good relationship through the years," said Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment. "We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What's cooler than buying a bag of Doritos with the soundtrack built in?"
Doritos will also keep the beats going by encouraging fans to "Rock Out Loud" by belting out one of the soundtrack's iconic songs at pop-up recording booths in New York and Los Angeles on May 5 - the day of the movie premiere. By showing their love for the music, fans will have the chance to win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets, and free bags of Doritos. The recording booths will be open from 11 a.m. to 7 p.m. ET at Greeley Square
near Sixth Avenue and Broadway in New York City and from 11 a.m. to 7 p.m. PT on the corner of Hollywood and Highland
in Hollywood, Calif.
Fans can visit Doritos.com for more information.
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About Marvel Studios' "Guardians of the Galaxy Vol. 2"
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel Studios' "Guardians of the Galaxy Vol. 2" continues the team's adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mystery of Peter
Quill's true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes' aid as the Marvel Cinematic Universe continues to expand.
"Guardians of the Galaxy Vol. 2" is written and directed by James
Gunn and stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel
as Baby Groot, Bradley Cooper
as Rocket, Michael Rooker, Karen
Gillan, Pom Klementieff, Elizabeth
Debicki, Chris Sullivan, Sean Gunn, Tommy Flanagan, Laura
Haddock, with Sylvester Stallone, and Kurt Russell. Kevin
Feige is producing, and Louis D'Esposito, Victoria
Alonso, Jonathan Schwartz, Nikolas Korda and Stan Lee are the executive producers. Marvel Studios' "Guardians of the Galaxy Vol. 2" blasts into theaters on May 5, 2017.
The soundtrack for Marvel Studios' Guardians of the Galaxy Vol. 2 is available wherever digital music is sold and the physical CD will be available on April 28.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.