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LOCZIdesign has partnered with Heavy
Projects, Props2c, CULT | Aimee Friberg Exhibitions and Keyframe-Entertainment to bring San Francisco Design Week visitors an augmented reality immersive installation exploring San Francisco's shifting landscape and this year's theme: Question Everything. Occupying Pier 27's lobby, this interactive exhibit expands the view of the city by the bay, from beatniks to technocrats, and paves the way for this year's San Francisco Design Week. The week kicks off with the opening night reception on June 14th and runs through June 22nd. Tickets to June 14th San Francisco Design Week's Opening Night can be purchased here.
SF Design Week celebrates Bay Area design and the communities, people and issues shaping and leading the way we experience and understand various disciplines of design. The event includes more than 60 studio tours and 200 events throughout the week, and features world-renowned designers, entrepreneurs and innovative thought leaders.
Preceding Design Week, LOCZIdesign, in collaboration with Keyframe-Entertainment, is hosting FUNdraiser - a funding event to realize the augmented reality art installation. This dynamic FUNdraiser will take place on May 13th at LOCZIdesign studios at 175 De Haro Street.
"Please join us to celebrate the many things that make this city great, get an exclusive look at what we're designing for SFDW's Opening Reception at Pier 27 in June, meet the artists and contribute to help realize this venture," says LOCZIdesign founder Paige Loczi.
In line with LOCZIdesign's vision of transporting participants through a visual and sonic experience, the FUNdraiser will feature electronic music and a range of dynamic collaborators. Event contributors include artist Can Buyukberber; Props2c, a custom styrofoam designs and rentals company; and CULT | Aimee Friberg Exhibitions artist Rhonda Holberton.
Holberton's work explores the ways technology reshapes the relationship between humans and our physical world through a variety of media. Her two projected works The Ground Was Never Stable in the First Place, and The Best of Both Worlds (Rhythm is a Dancer) utilize 3D elements such as Microsoft Kinect scans of her body and source files from library of 3D files used for gaming design to navigate the slippery planes between the finitude of biology and the interminable capacity of visualization. The event will also feature a film clip showing of Can Buyukberber's Morphogenesis. The artwork title references the biological process that causes an organism to develop its shape. Can Buyukberber is a visual artist whose immersive audiovisual experiences embody both physical and digital spaces.
The evening will feature Tech House music courtesy of DJ Kuze, Downtempo by Mystik, Bass House by Vitamindevo, and Techno by Emanate. Trained as a classical pianist, DJ Kuze plays various genres such as Tech House, Techno and Drum&Bass. He has several upcoming shows in Spain, which includes gigs at Annua in Cantabria, and June 17 at Barcelona's Sonár Music
Festival. MYSTIK is the electronic production project and DJ persona of recording artist Peter
Loomis, who has been producing and performing all-original dance tracks and remixes since 2000. A resident DJ at Monarch in San Francisco, Bass House & Techno DJ Vitamindevo has opened at the San Francisco Warfield for Knife
Party, and was an Insomniac Discovery Project winner in 2012. Emanate is Techno-Tech House duo Emily & Nate. Since 2010 they've released music as Emanate and individually, and their Mioli Music
label has signed various international artists. Past milestones include the release of their debut album "Alliance", and domestic and international touring with festival bookings at California's Northern Nights, Mexico's BPM, Bulgaria's Mountains in the Meadows and performances in Berlin.
There will be wine pouring by Bluxome Street Winery, a SOMA-based, All-American winery. Its focus is on palate-friendly and age-worthy Pinot Noir and what they call the distinct Bluxome Sauvignon Blanc. All the fruit for their wines are sourced from cool climate regions within 100 miles of San Francisco.
Launched in 2011, The LOCZIdesign group is an award-winning interior design firm and art gallery collective. Their team of highly talented designers work best when challenged to build unique interiors. They love seeing their clients thrive in their personally curated spaces. In addition to being a cutting-edge design firm, they showcase artists and makers at their studio, bringing people together for events filled with art, music and entertainment. LOCZIdesign was recently selected by Expertise.com as one of San Francisco's top 20 best interior designers.
About CULT | Aimee Friberg Exhibitions:
CULT | Aimee Friberg Exhibitions is a contemporary art gallery founded in November, 2013 by curator and performance artist Aimee Friberg. CULT presents cutting-edge work by emerging and established artists who bridge formal, conceptual and process based investigations exploring the human condition. Formerly located in San Francisco's Mission District, CULT's programming has debarked from the stationary white cube, with exhibitions forthcoming in New York and Mexico. CULT's exhibitions have been featured in Artforum, Frieze, Artsy, Art Practical, SFAQ/NYAQ, Art ltd, San Francisco Chronicle, 7x7 Magazine, KQED, Squarecylinder and Hyperallergic, among others.
About HEAVY PROJECTS:
HEAVY PROJECTS is an award-winning & internationally recognized pioneer in the new medium of digital urban art - physical art installations that are augmented with digital layers in an exploration of public space, philosophy, design, & interactivity. Their installations have graced buildings and spaces across Australia, Europe, and the Americas while their app 'Heavy AR' (which is hosting the AR experience for SF Design Week) is a global platform for discovering the world's best Mixed Reality art experiences. Their work has been featured in Wired, Fast Company, Huffington Post, Artsy, Vice, The Atlantic and AdWeek, for clients such as Google, Samsung, Toshiba, SXSW, The Knight Foundation, Qualcomm, and Ryot Films.
Props2c is a Custom
Styrofoam prop design and rentals service, which offer clients an encompassing "Wow Factor" experience. This passionate team of artists loves bringing people together with the common element of integrating imagination and wonderment to jaw-dropping one-of-a-kind custom designer props. Whether for business, Entertainment Director, film studio, organization, parade float, festival, and/or visionary clients, Props2c's belief in larger-than-life ideas can make concepts like foam sculptures, statues, props, replicas, structural repairs, signs, logos, among other projects, a reality. Clients include: Salesforce, Netflix, Facebook, Macy's, Yahoo, Google, home makers, event planners, to name a few.
Keyframe-Entertainment is a specialized branding and strategy firm, which produces, supports, and distributes cutting-edge projects. Keyframe is the Executive Producer of "ReInhabiting the Village," "The Bloom Series" Episode 3, and "Electronic Awakening," and the Associate Producer of The Polish Ambassador's Permaculture Action Tour film, and the upcoming dance music film "The American Jungle."