New York, NY (Top40 Charts / (RED))
June marks the fourth annual EAT (RED) SAVE LIVES campaign to raise money for the Global Fund and awareness for the fight to end AIDS, with tickets going on sale today to the first-ever EAT (RED) Food & Film Fest. Led by Chef Mario
Batali and supported by chefs, restaurants and culinary brands nationwide, (RED) today announces the first of many ways for people join the fight to #86AIDS.
Batali said: "It's a beautiful thing when food not only brings people together, but does so in a way that means real impact on the AIDS fight. Thanks to the enthusiastic support of so many of my heroes in the culinary industry we're taking the campaign all across the country. So whether you're eating, drinking or Tweeting, your choices really do count this June."
Deborah Dugan, CEO of (RED), commented: "It's so inspiring to see the culinary community wrap its arms and apron strings around a fight as important as this. We're enormously grateful to Mario
and every one of our EAT (RED) SAVE LIVES supporters for making it easy for everyone, everywhere, to become a key ingredient in the fight to end AIDS."
THE EAT (RED) FOOD & FILM FEST!, presented by Bank of America
On the evening of June 20, the first EAT (RED) FOOD & FILM FEST in New York's Bryant Park will give food fans the opportunity to savor the ultimate New York picnic dinner designed by Mario
Batali, Ina Garten, Jean-Georges Vongerichten, Danny
Bowien of Mission Chinese, and The Beatrice Inn's Angie Mar. Presented by Bank of America, ticketed guests will also enjoy an outdoor screening of Sleepless in Seattle, (BELVEDERE)RED summer cocktails, Birra Moretti beer and wine by Josh Cellars. A limited number of tickets are available at ticketmaster.com/EatRED for $100, with 100% of the ticket price going to fight AIDS with (RED). Thanks to dollar matching by Bank of America
and The Bill & Melinda Gates Foundation, every ticket purchased will result in $600 to fight AIDS.
HOME COOKS EAT (RED) THIS JUNE
HelloFresh will offer limited edition (HELLOFRESH)RED meal kits with easy-to-follow recipes created by (RED) Chef Ambassadors Mario
Batali, Emeril Lagasse, Rachael Ray and Carla Hall. Starting May 23, for every new subscriber who orders a (HELLOFRESH)RED meal kit using code HELLORED, HelloFresh will offer a $20 discount off the first box and make a $20 donation to fight AIDS. Customers can select one (RED) recipe, plus two others, as part of their weekly HelloFresh delivery. The Bill & Melinda Gates Foundation will match every donation by HelloFresh, up to $500,000. All customers will have an opportunity to donate directly via the HelloFresh website, with additional matching by The Gates Foundation, up to $75,000.
Raising money for the Global Fund, the family-style festival dinner takes place as the first night of Bonnaroo 2017 swings into action. Guests will enjoy Hugh's special three course (RED) menu, with tickets priced at $75, and 100% of the ticket price will go to fight AIDS. Thanks to generous matching by The Bill & Melinda Gates Foundation, every ticket purchased will result in $225 to the Global Fund.
Marijke Wijnroks, Interim Executive Director
of the Global Fund, said: "(RED) is great at coming up with smart, innovative ways for people to support the AIDS fight. The disease has had a devastating impact, and though we've made huge progress, campaigns like EAT (RED) SAVE LIVES help to remind everyone that we need to keep our feet on the gas to end it for good."
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM, Salesforce, SAP, Starbucks and Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Andaz, Fatboy USA, Fully, Girl Skateboards, Le Creuset, mophie, S'well, and Vespa.
To date, (RED) has generated more than $465 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground - no overhead is taken. Global Fund grants that (RED) supports have impacted more than 90 million people with prevention, treatment, counseling, HIV testing and care services.