News Music Industry 14/09/2017

Casio And Adopt The Arts Give The Gift Of Music To Los Angeles-Area School

Casio And Adopt The Arts Give The Gift Of Music To Los Angeles-Area School


New York, NY (Top40 Charts / Casio America, Inc.) ATA was co-founded by Rock and Roll Hall of Fame musician, Matt Sorum, and mother of two, Abby Berman, in 2012 in response to LAUSD's threat to eliminate its arts education budget for elementary schools within the district. Supported by artists and musicians such as Jane Lynch and Slash, ATA has developed a K-5th music curriculum that immerses students in music theory, instruments, and vocal music.

"Elementary students all over depend on Adopt the Arts to provide instruments for their music classes, and the success of our program hinges on the support of the arts and music community coming together and believing in this cause," said Matt Sorum, Founder of Adopt the Arts. "Casio's generosity in providing keyboards to Rosewood Avenue Elementary goes beyond simply putting instruments in a classroom - this donation showcases an ongoing commitment to growing arts education programs and making it a priority for schools in the greater Los Angeles area."

Through ATA-sponsored classes and programs, students attend a designated music class twice a week. By the end of their 5th grade year, students of the program can sight-read music notation, play an instrument, sing in harmony, and have an understanding of musical histories and cultures from around the world. To date, ATA has donated over 1,000 instruments to 30 schools and has fully adopted 2 elementary schools in LAUSD.

For Rosewood Elementary, Casio's SA-46 Mini Keyboard provided the best solution for its new classes. The SA-46 is the perfect instrument to help students start their musical journey. It features endless exploration with 100 tones, 50 rhythms and 10 practice tunes built right into the instrument. The SA-46 is also designed specifically for younger students, offering 32 mini keys and 5 drum pads, in a lightweight and portable package. It even has an easy to read LCD panel and built-in speakers for playing aloud with an instructor, or a 3.5mm mini stereo headphone output for quiet play during class or at home.

"We are proud to work with an organization like Adopt the Arts to provide keyboards to students at Rosewood Avenue Elementary," said Stephen Schmidt, Vice President of Casio's Electronic Musical Instrument Division. "The benefits of learning to play a musical instrument at a young age are endless, and we are honored to provide these students with the tools they need to inspire their love of music."

To learn more about Casio's SA-46 Keyboard and its full portfolio of electronic musical instruments, please visit www.CasioMusicGear.com. To learn more about Adopt the Arts, please visit www.adoptthearts.org/.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.




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