News MP3 and More 15/09/2017

Empress Expands Adobe Integration For MAM And DAM Workflows

Empress Expands Adobe Integration For MAM And DAM Workflows

New York, NY (Top40 Charts) "eMAM support for Adobe video and design applications shows how integrated workflows can simplify production and delivery of content for any company in any industry."

Empress Media Asset Management, LLC (Empress) will showcase the upcoming release of its flagship eMAM™ platform featuring integrations with Adobe® Premiere® Pro CC and Adobe InDesign® CC, part of Adobe Creative Cloud at IBC 2017 in booth 7D05. eMAM is a Media Asset Management system offering customers a feature-rich online digital library with best-of-breed integrations for a complete workflow process solution. eMAM unites different on-premise and cloud storage and archive systems, in different locations into a unified workflow with a single web or tablet-accessible interface.

Adobe Premiere Pro CC is a market leading video editing system, and a key component of Adobe Creative Cloud®. The release of Adobe Team Projects allows users to collaborate across locations on the same project files. Users can sync changes and share updates as needed. The eMAM extension panel inside Adobe Premiere Pro CC shows all of the available projects, categories, and individual assets-regardless of location. Video editors can search and browse the content, pulling only required native resolution media to local storage for editing. They can also export media and sequences from Adobe Premiere Pro CC back to eMAM for review and approval, email and social media sharing, digital delivery, and archiving. eMAM users worldwide can collaborate with editors by creating projects, adding media, marking, subclipping, and rough cut editing directly from the tablet or web interfaces. Additional features include intelligent archive/restore, project and file versioning, mezzanine/proxy edit support, media localization, and now-team project support. The eMAM system extends a Team Project environment with support for non-technical users, for remote users, for media management and sharing, and for any type of cloud system.

Adobe InDesign® CC is the industry-standard layout and publishing app that lets users design rich digital and print experiences, from eBooks and electronic magazines, to books, brochures, and whitepapers. The InDesign panel can track graphics elements used inside the InDesign documents and store them in one or more storage locations managed by eMAM for easy collaboration. Designers can now find the best graphical elements regardless of where they are stored by using the powerful search tools or the hierarchical category structure in the eMAM library. Check-In, Check-Out and Versioning makes it easy for multiple designers to work on the same project. The Export option in the panel makes the review and approval and final delivery processes seamless by automatically making PDF copies. Completed projects can be safely archived without affecting other documents.

David Miller, COO of Empress commented, "We are excited to expand our combined system to support more media workflows and to now include graphics workflows, empowering creative teams to maximize the value of their digital assets throughout the organization, crossing traditional departmental boundaries."

"Creating different deliverables, often from the same set of core assets, is increasingly becoming the norm with digital media," said Sue Skidmore, head of partner relations for professional video at Adobe. "eMAM support for Adobe video and design applications shows how integrated workflows can simplify production and delivery of content for any company in any industry."

eMAM is available from Empress at Visitors to IBC can see eMAM in action with the Adobe Creative Cloud apps at booth 7D05, Sept. 15-19 at the RAI in Amsterdam.

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