News RnB 10/10/2017

Sammy K. "The Jewish Rapper" Shares His Personal Flow In Deezer's New #DareToDiscover Campaign

Sammy K. "The Jewish Rapper" Shares His Personal Flow In Deezer's New #DareToDiscover Campaign

New York, NY (Top40 Charts / Deezer) Today, Deezer, the world's most diverse, dynamic and personal music streaming service, has debuted the second installment of Dare to Discover, a mini-documentary series which brings to life people's relationships with music, challenges musical stereotypes and recognizes that one size in music does not fit all.

Focusing on emerging MC, Sammy K, an unlikely Orthodox Jewish rapper who creates music that pays homage to his heritage, Deezer's Dare to Discover campaign is designed to encourage people to celebrate their differences and to embrace change through music. This film explores Sammy K's urban life in Atlanta uncovering where he finds his inspiration in music, including a conversation with one of his influences, DJ Babey Drew.

Through the #DareToDiscover series, Deezer continues its heritage of championing both original content and grassroots music, as well as supporting new emerging talent in creative industries. Complemented by Deezer's signature feature, Flow, Deezer hopes to inspire users to find their own personal soundtrack, discover new music and reconnect with old favorites.

"We are excited to be bringing the Dare to Discover campaign to life through unearthing artists who have been challenged in some way while simultaneously driving home the message that music should have no barriers," said Julia Herd, Global Vice President of Communications at Deezer. "Following the success of the Bearded Dame, Harnaam Kaur, we are delighted to be working with another musical inspiration, Sammy K, and look forward to expanding this further over the coming months."

The second episode of the #DaretoDiscover series was produced by Attention Seekers, a London based award-winning production company and creative agency. To view Sammy K.'s video and to learn more about Deezer's #DareToDiscover campaign, visit: Sammy K - #DareToDiscover.

About Deezer
Deezer connects 12 million active users around the world to over 43 million tracks. Available in 185 countries worldwide, Deezer gives instant access to the most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream.
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