New York, NY (Top40 Charts)
Now in its third year, Colgate Optic White continues its partnership with The Latin Recording Academy and will provide Latin music lovers with an opportunity to smile bright at the 18th Annual Latin GRAMMY Awards. On November 16, 2017, fans will be able to peek behind-the-scenes and discover expert prep tips by following YouTube star Laura
Sanchez on social media. In addition, a sweepstakes will provide two lucky winners with a VIP experience on the ground in Las Vegas
at the 18th Annual Latin GRAMMY Awards.
Sanchez will travel and chronicle her adventures from Los Angeles to Las Vegas, giving fans an inside look at Latin GRAMMY® Week as she shares her real-time red carpet coverage of today's hottest celebrities on her social media channels: Laura
Sanchez on YouTube, @laura_makeup on Instagram, and @laurasanchezmakeup on Facebook. Fans are also invited to follow former Latin GRAMMY nominee and Colgate Optic White spokeswoman Leslie Grace
on Twitter and Instagram as she prepares for the big night.
In October, Colgate Optic White® also held a sweepstakes to provide two music fans with the trip of a lifetime to attend the 18th Annual Latin GRAMMY Awards in Las Vegas. To enter, contestants had to stop at their local Walmart store, or visit OpticWhiteStyle.com between October 1 and October 31, 2017 for a chance to win a VIP up-close-and-personal experience with some of the most talented Latin musicians, an exclusive rehearsal backstage tour, and the opportunity to receive a red-carpet-worthy makeover by YouTube star Laura
Sanchez. (Click here for the official rules.)
"Colgate Optic White is thrilled to continue its partnership with The Latin Recording Academy as nothing brings a smile to your face faster than your favorite song," said Carla Kelly, General Manager, Colgate-Palmolive, Multicultural Marketing. "Colgate wants everyone to have a healthy smile, and we think that this exclusive access to the 18th Annual Latin GRAMMY Awards will certainly do that."
To follow the conversation from the Latin GRAMMYs and get a behind-the-scenes peek into The Biggest Night in Latin Music®, follow @SonrisaColgate on Twitter and @OpticWhite on Instagram. The Biggest Night in Latin Music
will air live on the Univision Network November 16, 8-11 p.m. ET/PT (7 p.m. Central) from the MGM Grand Garden Arena
in Las Vegas.