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 News Pop / Rock 08/02/2018

Broads Preview 'Field Theory' Album With New Single 'Let Me Take It From Here'

Broads Preview 'Field Theory' Album With New Single 'Let Me Take It From Here'

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New York, NY (Top40 Charts) "Field Theory is outstanding and enchanting with its positive vibe, original dynamic and clever use of sound textures. Great music for self-reflection or just driving in your car, this music calls to mind Sylvian Esso, Plaid, Boards of Canada, Grouper and some other Kranky Records output with elements of Tycho, Bonobo and Telefon-Tel Aviv" - Big Takeover Magazine

"A highly hypnotic track with several monotones, it tastefully combines gorgeous violins and repetitive hook-lines over four quickly passing minutes. With no percussion, it glides endlessly from start to end in a stream of lush, clinical beauty... occupying the same territory as Melody's Echo Chamber, Plaid, Craft Spells and Hibou" - Louder Than War

"We love the vocal stylings and sound textures on this track. Northern Transmissions are lovers of ambient/post-rock, Broads do this well" - Northern Transmissions

"Electronic music wonders... it all meshes nicely to produce a trance-inducing rhythm that one could easily get fixated by" - The Record Stache

"Brings to mind a synth led version of Mogwai or even Vangelis at his best... a warm, fun, fuzzy feel and it is the absolute antithesis of the cold, harsh precision that you can get from some electronic acts" - Outline Magazine

British electronic duo Broads have released 'Let Me Take it From Here', the second single from their 11-track album 'Field Theory', which shall be released via Humm Recordings. This follows up the first single 'Climbs' featuring mesmerizing vocals from Milly Hirst with an xclusive brand-new b-side 'Late Devonian'.

Mainstays of the Norwich music scene, Broads are James Ferguson and Mark Jennings. They deliver a variety of music - always delicious - ranging from synth-pop bliss to a hybrid fusion of genres straddling the divide between ambient drone, post-rock and shoegaze. Broads takes a fascinating approach with this album, tastefully showcasing completely different sides of their musical spectrum.

'Let Me Take it From Here' was one of those tracks that started off very simply and ended up being layered over - we wanted to do something very rich in movement and melody, whilst still retaining the incremental approach to building atmosphere that we're fond of," says James Ferguson.

"I guess the end result is a bit Errors-ish (especially with the live drum parts) - lots of angular pulsing and a distinctive drive. It's one we're really looking forward to playing live, as it's best when turned up really loud :) The title comes from the road cycling practise of taking it in turns to lead a group when riding into a headwind... sharing the load and pulling the others along behind."

Broads' new album is deliciously diverse as far as electronica goes. 'Climbs' recalls Melody's Echo Chamber and Broadcast, while 'The Lecht' brings to mind both Mogwai and Boards of Canada. 'Mixed Ability Sequencing' most strongly aligns with My Bloody Valentine and Slowdive, leaving you hanging with less than minute of pure guitar reverie, while 'Habitats' brings the duo delightfully close to New Order territory.

After several releases as a solo artist, James Ferguson says Broads' dynamics started to change with the release of the 'Hellas' LP (Jan 2016), undergoing a kind of sonic breakthrough with Mark now joining James for live shows and co-writing one of its tracks 'Soft Homo' - the first time Broads had really arrived at their now-signature sound, marrying droning, lo-fi synths and slow build through repetition with straightforward electronics.

Broads started to perform more around Norwich and occasionally in Cambridge, Suffolk and London. By the time Broads released their split album 'Local Closures' with Mark's other project EPIA, they were opening for Mercury Rev at the Norwich Arts Centre, followed soon after by Broads' third album 'Everything is Spinning, Nobody Is Actually In Charge' (December 2016) with Mark and James once again co-writing.

Some very cool developments were happening for the duo, including work on a live soundtrack for the British Film Institute - composing for a sequence of archive film footage of rural/agricultural Norfolk scenes, and performing live in beautiful venues across the region - as well as a sold-out gig at the NAC with Plaid.

Broads took inspiration from left field on this album from road biking in the Scottish Highlands to news of George Romero's death, Purity Ring's second album and Unwound's 'New Plastic Ideas', as well as lot of old sci-fi and horror movies.

Broads release their 'Field Theory' album on February 16. Their album release party scheduled for February 15 at the Norwich Arts Centre. The single 'Climbs' is now available for download via online stores and Bandcamp, where the whole album can also be pre-ordered.

01. Toze
02. Climbs
03. Habitats
04. Lund
05. Us and the Buzzing
06. Romero
07. Let Me Take It From Here
08. Tiamat
09. Mixed Ability Sequencing
10. The Lecht
11. Built Calypso

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