Seek out a better experience, upgrade to a full membership! (Learn more)
 News Country 01/03/2018

Budweiser Continues Its Long-standing Support Of Country Music Through Star-studded Showcase At SXSW Music

Budweiser Continues Its Long-standing Support Of Country Music Through Star-studded Showcase At SXSW Music

Video news

Our news in your mail

* indicates required
News frequency *


New York, NY (Top40 Charts / Budweiser) Today, Budweiser - a dedicated supporter of country music and its artists - announced its next chapter in celebrating country music through a unique musical experience at the South by Southwest (SXSW) music festival. In collaboration with Sony Music Nashville, the duo will bring SXSW fans an incredible lineup of country artists on Thursday, March 15th at the iconic Fair Market in Austin, Texas.

From bold Budweiser consumer experiences at major country music festivals like Stagecoach and CMA Music Festival to partnerships with top selling country artists like Thomas Rhett, the brand is extending its country music support to SXSW for the first time. Budweiser will bring country music artists to the SXSW stage, raising a toast to the beloved music genre that is a cornerstone of American culture and Budweiser's history.

"Country music has been an important part of Budweiser for many reasons over the years—it's part of our DNA as a brand," said Ricardo Marques, vice president of marketing for Budweiser. "We strive to create unique and meaningful experiences for our consumers and our showcase at SXSW is allowing us to do just that."

Created in partnership with Sony Music Nashville, the exclusive label programmer of the event, the King of Beers will transform Austin's Fair Market into the ultimate country music experience. Co-headlined by Grand Ole Opry members and two-time Grammy Award winners Old Crow Medicine Show (Columbia Nashville), three-time Grammy nominee Elle King (RCA Records) and ACM nominated history-making star Kane Brown (RCA Nashville/Zone 4), fans can also immerse themselves in the Budweiser country culture and enjoy Americas No. 1 lager at the event.

"We're looking forward to showcasing some of our most talented artists front-and-center at such an unexpected and innovative forum with SXSW," remarked John Zarling, EVP, Marketing & New Business, Sony Music Nashville. "From all the support they've shown in the past, we know that Budweiser has the same passion for country music as we do, so we're honored to share the stage with them at SXSW."

Doors to Fair Market in Austin, TX will open at 6:00 p.m. for over 1,000 country music fans as they get a chance to see what Budweiser and country music stand for. The star-studded line-up will include breakthrough entertainers The Sisterhood Band, Levon, Tenille Townes and Colin Elmore & The Danville Train. Additionally, to keep the music flowing, Dee Jay Silver will be spinning in between acts.

Extending its country music footprint throughout the year, Budweiser will bring its famous Bud Country Club to major country music events throughout the spring and summer. The three-level structure is a fan enhancing experience that provides elevated views of the concert stage, surprise meet and greets with artists and elevated consumer activations.
To register for the event or learn more, please visit www.budweiser.com/sxsw.

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand - brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

About Sony Music Nashville
Sony Music Nashville includes its three country label operations - Arista Nashville, Columbia Nashville and RCA Nashville - and Provident Music Group, one of the world's leading Christian music companies. Sony Music Nashville is a division of Sony Music Entertainment.

About South by Southwest
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 will take place March 9-18, 2018.






Most read news of the week
"Oscar Peterson Plays" Collects For First Time Famed Jazz Pianist's Historic Sessions On Comprehensive 5-Disc Collection
Southern Hip-Hop/Rock Group I4NI Release Video For "No Sleep" Featuring Guitarist JR Swartz (Ex-Motograter)
A Watch Owned By Elvis Presley Is To Be Sold At Auction For An Estimated $75,000
Drake Leads Billboard Hot 100 With 'God's Plan' For 5th Week, Drawing Monstrous 101.7 Million US Streams
My Music: Doo Wop Generations Premieres March 3, 2018 On PBS
UK Music Fan Tips Off California's Decent Criminal To Kendrick Lamar Vinyl Snafu
Nino Tempo's 'Purveyor Of Balladry: The Best Of Nino Temp On Atlantic' Coming From Omnivore On April 13, 2018
Double Platinum Recording Artists "Portugal. The Man" Honored By NTI For Their Work With Individuals With Disabilities Nationwide
Celine Joshua Joins Universal Music Group As General Manager, Commercial, Content And Artist Strategy
Wayback Burgers Announces Jumanji: Welcome To The Jungle Partnership With Jungle Crumble Milkshake, Free Wayback Classic Burger Coupons
Acclaimed Virtuoso Pianist Jan Jiracek Von Arnim Concludes Exclusive 'Night In Vienna' US Tour
33rd Stellar Gospel Music Awards Television Special All Star Line-Up Kirk Franklin, Snoop Dogg, Mary Mary & More Taping On March 24, 2018
Watch Iggy Azalea's New Video 'Savior' Ft. Quavo
New Documentary Write On! To Explore Writers Who Shaped Hip-Hop Culture
Brazilian/American Rock Band Added Color New EP 'Mr. Industry'




© 2001-2018
top40-charts.com (S4)
about | advertise | site map
contact | privacy
Page gen. in 0.0162830 secs // 4 () queries in 0.0061049461364746 secs
Top40-Charts.com
Members Area
Register or login with just your e-mail address

A validation link will be sent to your e-mail. The link will expire in 15'.
Latest charts