News MP3 and More 08/05/2018

Positron And mk2 Announce Strategic Partnership To Offer Premium Cinematic VR Experiences To European Audiences

Positron And mk2 Announce Strategic Partnership To Offer Premium Cinematic VR Experiences To European Audiences




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New York, NY (Top40 Charts) Our exciting partnership with mk2 marks a major step forward for location-based entertainment and demonstrates Positron's blueprint for bringing a premium, seated VR solution to global audiences through our Voyager distribution network," said Jeffrey Travis, CEO, Positron.

Positron, a virtual reality technology studio in Los Angeles, announced today at the Cannes Film Festival that it has partnered with mk2, the leading virtual reality experience provider in Europe, to offer premium cinematic VR to European audiences through its Voyager full-motion VR chair and Voyager® Network distribution platform. mk2 becomes the first official distributor of Voyager and will represent the territories of France and Spain exclusively.

"Our exciting partnership with mk2 marks a major step forward for location-based entertainment and demonstrates Positron's blueprint for bringing a premium, seated VR solution to global audiences through our Voyager distribution network of motion-synchronized theaters," said Jeffrey Travis, CEO, Positron.

"We're thrilled to partner with Positron to deliver the future of cinematic VR to European audiences," said Elisha Karmitz, CEO at mk2. "In Voyager, we've discovered an unprecedented motion and distribution platform that offers creators a deeper level of immersion that cinematic VR experiences, and their audiences, deserve. We're delighted to add Voyager to our diverse suite of turnkey VR solutions."

Multiple Voyagers can be configured as a VR cinema, with synchronized or separate content screenings. The Voyager® Network, powered by Positron software, allows premium VR content to be delivered to Voyagers anywhere in the world. Voyager has been used by studios such as Universal Pictures (The Mummy Zero Gravity VR Experience), Warner Bros. (Save Every Breath: The Dunkirk VR Experience) and many other content creators.

"Our goal is to transform the way audiences experience VR," said Jennifer Rundell, COO & Co-Founder, Positron. For the ultimate seated VR experience, there is simply nothing like Voyager available in the marketplace."

Voyagers are available for leasing or purchase, at either short-term or permanent installations. A content library of premium VR is available, optimized for Voyager.

Positron is a VR technology studio based in Los Angeles that is focused on cinematic VR. The team includes mechatronics engineers, designers, software developers and artists who collaborate together to create premium VR experiences and products. Voyager® is the first full-motion chair platform designed for cinematic VR. Integrating beautiful design and high-end engineering, it reflects a passion for VR storytelling. Voyager® delivers a completely new level of immersion in VR by providing a comfortable, fully integrated personal VR theater that incorporates whisper-quiet robotic rotation and pitch motion, audio-driven haptic feedback, scent dispensing, cabin lighting and specialized seating. Voyager systems also support interactive content. Its unique software and hardware technology integration enables nuanced motion and haptic tracks to be encoded along the featured content's visual and spatial audio tracks. The chair precisely guides the viewers' attention to points of interest in the experience, while also allowing a viewer-controlled motion mode. Voyager® units are available now for select theaters, hotels, concerts, and events that desire to provide a premium VR experience.

mk2 is a multi-award winning film exhibitor possessing a know-how extracted from 42 years of excellence. mk2 produced more than 100 movies and operates 26 theaters in Europe. mk2 has been awarded several times for the movies they produced or distributed, including 160 awards in major film festivals. From mk2's birth to present, innovation and creation has always been part of their DNA. mk2 VR is a logical move for such an innovative and experimental company. mk2 will continue to develop and deploy its VR initiatives worldwide by opening venues, investing in content production and distribution, and launching a communication agency dedicated to VR. http://www.mk2pro.com






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