New York, NY (Top40 Charts) Erike Sparks is an artist who has a truly focused vision of how he wants to communicate with his audiences. Having grown up in East London, his message to working class people of all races and ages is to be true to themselves and the genuine friends around them. This message of believing in yourself and those who stick by you through thick and thin, is reflected not only in his lyrics but only in his latest video to his track Infrared Beam. Shunning the obvious route, Erike has filmed his video in the wilds of Scotland, showing his single-mindedness and unwillingness to conform with the habits which drive many of his age to crime.
Erike Sparks' sound is entirely self-produced, utilising unique beats and sounds from different cultures around the world and taking influence from everyone from Giggs to Tupac. Determined to be a rap artist from an early age, what sets Erike apart is his constant search for new sounds to incorporate into his work and to be an innovator, not a follower. Erike is in it for the long game.
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