|New York, NY (Top40 Charts)
Boise rapper Zero has just released his provocative new music video. The video, which was directed by Mario
Nolasco, is for his song titled "Top of the World" and is the first video release after the rapper signed to Imminence Records back in January. The label debut from this promising up-and-coming emcee is slated for a release this winter.
"My Hope in creating this song was not only to add to the collections of 5 a.m. in Boise and continuing a tradition that way, but mainly to Open the Eyes of this younger generation that are so easily manipulated. I think people forgot that when you're creating music, your job is to inspire the masses, not dumb them down and that's why I created this song. I let out all my frustration and all my rage and I meant every single word. So when it came to making the music video, we had to add that power of emotion and a personal connection with the pictures that revealed my past, present and possible future. But it's not just for that, everyone that watches the video has a different take of what they will take away from it because at the end of the day we're all looking for a savior." - Zero
Born in 1986 in San Bernardino, California, ZERO is a hip hop artist based out of Boise, Idaho. Influenced by artists such as Talib Kweli, Mos Def, Common
and many other conscious artists, ZERO takes his artistry into a new dimension. Capturing fans with real life stories told in his music which resonate with a refreshingly real honesty. Over the last few years, ZERO has shared the stage with many notable artists as well as multiple appearances supporting Tech N9ne. In early 2016, ZERO released his first self-titled album including his critically acclaimed hit, "Suicide Letter" featuring Axiom Tha Wyze & Natalie
Grace. The corresponding video, directed by Cary Judd, gives depth to his visual and artistic vocabulary, taking fans bravely into the realm of what it is to be human. Fast forward two years and Zero has announced that he has signed with Imminence Records.