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 News Pop / Rock 08/08/2018

Soul/Pop Band HEЯITAGE & The Arbonne Charitable Foundation Announce Their New Self-Confidence Campaign

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New York, NY (Top40 Charts) Soul/ Pop band HEЯITAGE and the Arbonne Charitable Foundation® announce their partnership with their new self-confidence campaign, that is set to inspire confidence from the inside and out! They are using HEЯITAGE's new electric single "Red Lips" and Arbonne Smoothed Over Red Lipstick to drive the conversation. The phrase highlighting this campaign is "Confidence with and without #ThoseRedLips #ChangeStartsWithMe". The campaign has already inspired people of all walks of life to share the root of their confidence. To get a better understanding of this movement you can visit: https://www.youtube.com/watch?v=5gfesq2vt3I

HEЯITAGE band members Gianluca Gibbons and Hannah Eggen are incredibly driven by giving back to the younger generation and use their platform to influence change with respect to what drives confidence. They are now taking that message to a global level by spearheading the #ThoseRedLips campaign, based off their new single "Red Lips", to drive a social media conversation towards building self-esteem based on what's inside.

In conjunction with The Arbonne Charitable Foundation's mission, which is to provide support for programs and opportunities that promote the development of confidence and self‐esteem in teenage girls and boys, foundation link: https://www.arbonnefoundation.org/en-US/, the Executive Director of the Arbonne Charitable Foundation, Courtney Janes, her team and HEЯITAGE believe that their mutual visions aligned too perfectly not to come together. With
this massive collaboration the #ThoseRedLips campaign is set to ignite a movement of pure self-love, inspiring true confidence both inside and out.

HERITAGE and the Arbonne Charitable Foundation will have their official campaign kick-off event on August 6, 2018 at the Arbonne International headquarters in Irvine, CA. At this launch party the teams will announce their plans to throw backyard parties all summer long (#ThoseRedLips Backyard Summer Tour), while also leading a social media initiative having users share what makes them confident on the inside, and out. Want to host the next backyard party, or join the #ThoseRedLips conversation? Visit: https://www.htgmusic.com/thoseredlips.






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