New York, NY (Top40 Charts / PepsiCo)
Pepsi today announced that its The Sound Drop platform is welcoming British singer songwriter Ella Mai
to its family of breakout artists. Ella became a viral sensation earlier this year following her hit single, "Boo'd Up
" and has since dominated the Billboard Hot 100 chart. Her highly anticipated full-length feature album, "Ella Mai," which includes her new hit single "Trip," will be released on October 12. Ella joins an all-star roster previously featured on The Sound Drop, which was created to amplify emerging artists in an impactful way: Alessia Cara, Bebe Rexha, Bryce Vine, Khalid, James
Arthur, Jidenna, Lukas
Graham, Max and Tinashe.
"Singing has been a passion of mine since I was a little girl in the UK and this year, not only am I releasing my first solo full-length album, I get to work with Pepsi on platform as well…this week truly feels like a dream," said . "It was awesome working so closely with Pepsi and team to develop my episode for The Sound Drop. We shot it in New York City and London - two places that have so much influence on me as an artist. I can't wait for my fans to see what we have in store."
Also featured in Ella's The Sound Drop episode is YouTube singing sensation JamieBoy, whose powerful and mesmerizing song covers have garnered him millions of views and a dedicated following. During the episode, fans will get to watch JamieBoy perform for Ella, while covering her newest single, "Trip."
The Sound Drop was created by Pepsi to provide emerging artists with a powerful stage to promote their stories, share their art and connect directly with new and existing fans through insightful storytelling and the amplification of their music. For decades, Pepsi has harnessed the power of music to both connect with generations of fans and elevate risings artists, and The Sound Drop platform has proven successful, jumpstarting the careers of chart-topping artists in new and innovative ways.
"It's incredibly rewarding for Pepsi to play a role in each of these artists' lives at such a pivotal point in their career. The Sound Drop has a significant impact on the artists who become part of the platform, resulting in higher fan engagement and greater awareness for the artists and their music," said Emma Quigley, Head of Music, PepsiCo.
The Sound Drop is supported by iHeartMedia's online and radio platforms as well as Viacom and MTV creative teams. Be sure to visit http://www.thesounddrop.com today to view Ella Mai's full-length The Sound Drop episode and use @pepsi #thesounddrop to join the conversation.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
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About Ella Mai:
10 Summers' and Interscope Records' Ella Mai's awe-inspiring journey to the top of the music charts is sure to reach new heights this fall with the release of her highly anticipated, debut. Executive produced by Mustard, the throwback R&B album, simply titled Ella Mai, is due Friday, October 12. The British singer-songwriter continues to break long held records with her RIAA Certified Triple-Platinum single, "Boo'd Up." The 23-year old has solidified her standing as the first U.K. artist to top the US R&B chart since 1992. She is also the first woman to top three R&B/Hip-Hop Radio
charts since Beyoncé in 2012. "Boo'd Up
" is officially the longest running #1 by a female artist in R&B/Hip-Hop Airplay chart history. The breakout star will be joining the esteemed Bruno Mars
on his 24K Magic World Tour this month. Ella Mai
is now available for pre-order.