ALBUQUERQUE, NM. (Dirty Dawg Recordz/ www.dirtydawgnm.com) - In the last year we have seen a new era of hip hop emerging from the Southwest with Mexican American 'Chicano' rap artist Big Rich Tha Don. Dirty Dawg Recordz has remained steadfast in helping gain national recognition for their artist Big Rich.

This ex-convict and now college student has been inspired by his own life to write the most creatively constructed lyrics making him the No 1 Chicano rap artist in the nation, the secret to his success is the drive and determination to make people understand and believe that not all Mexican American 'Chicano' rap and Hip Hop are the same. He places the knowledge of collage studies into poetically structured street influenced music making him a much more powerful writer, his music is easier to understand and entertains a much broader audience.

Dirty Dawg Recordz, tells us that they have a few projects underway and will release the news as it becomes available. We have seen Big Rich dominate the Southwest Chicano Rap scene by putting his image the eyes of the nation. Big Rich tells us, [Big Rich Tha Don]' look when individuals hear the word Chicano Rap they instantly think of the conventional Chicano rapper but that's not me! I represent my culture and rap about the truth, most of the people to day pontificate and mislead the public that's why I focus on adding class and integrity to my lyrics, I have never lied about my progress in the rap game, I have told the public about who I am and where I have come from'.

Big Rich Tha Don is the talent that will lead this next generation of Chicano hip hoppers into another dimension. Big Rich is working with artists and producers across the nation has been featured in many magazines also being featured on two compilation CD's and has made an impact on the streets of America with downloads ranging in the thousands by all hip hop lovers this is how we have determined that Big Rich Tha Don is No 1 in Chicano hip hop the next rising star.