FOSTER CITY, CA. (SONY) - As temperatures climb and reach scorching highs, the summer music scene will too reach its pinnacle with the help of Sony Computer Entertainment
America Inc. As a veteran music tour sponsor, Sony Computer Entertainment
America caters to a wide-range of fans with different tastes in musical genres with the metal/rock of OZZfest and the staple of punk music, the Vans Warped Tour.
OZZfest and the Vans Warped Tour are the two longest running music tours in the country. Celebrating its 10th anniversary, OZZfest will make 27 stops across the country between July 15 and Sept. 4, featuring a line-up including the original Black Sabbath, Iron Maiden, Rob Zombie, Mudvayne and Velvet Revolver. Already on the road, the Vans Warped Tour kicked off its 11th year on June 18 and will make more than 40 stops nationwide through August 15. Sponsored from inception by PlayStation, the Vans Warped Tour will bring Billy Idol, The Offspring and Simple Plan, along with more than 40 other bands to the stage at tour stops nationwide.
"Our continued sponsorship of OZZfest and the Vans Warped Tour illustrates our loyalty to providing quality entertainment and unique experiences for consumers," said Sharon Shapiro, senior director, promotions and sports marketing, Sony Computer Entertainment America. "The PlayStation brand is inherently interactive, drawing people into the summer music scene and enhancing their concert-going experience."
Both summer tours will allow fans to experience the excitement of these events up-close and personal. The "PlayStation Warped Tour Roadie" promotion will give 10 lucky winners the opportunity to join the Vans Warped Tour on select stops, joining the team in a number of different roles from production to catering. On their final tour stop, the "roadie" will get to enjoy the fruits of their labor and take the day off to enjoy the show. For OZZfest, radio promotions in 20 markets will select a total of 200 winners to be part of the PlayStation Metal Sanctuary. Winners will receive a PlayStation Metal Sanctuary "survival pack," including a PlayStation/OZZfest 2005 tour jacket, access to the OZZfest VIP club and other OZZfest and PlayStation branded merchandise.