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Latin 01/11/2005

LOE Releases 'Lady Reggaeton'

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PHOENIX, AZ. (Aries Music) - Loe is an artist who has it all, image, talent and an album filled with singles. Ready to bring a much-needed female perspective to the heavily male dominated world of reggaeton, her unique view as a Mexican female and a true diva is about to change your perception of reggaeton.

Working with LOE on her debut album, titled "Lady Reggaeton", are some of the top Latin-American DJ's, including DJ Fist, DJ Manz, Joy Marquez, Erich Ensastigue and Ruben Molina and a guest appearance from popular rapper BROWN BOY.

She is already hard at work in support of the album and has appeared at Festivals for The Lakers, The Educational Project, the City of Hope, Club 95 FM (Phoenix-AZ). In addition she has been a feature on TV shows at channels 22, 52,54, 63 & KJLA (LA), and taped Caliente and Don Francisco (Univision). Her first single, "Que no pare" is already getting airplay on several markets, and is already a hit all across the Mexican Club scene.

Her true name is Cristian Loeza Parraguirre, born in the mid eighties, on December 22 in Tabasco, Mexico. At the age of 14 she chooses art as her goal in life, and enters the school's entertainers program. She remained there for three years, participating in national championships, traveling across Mexico, and also participating in advertising campaigns, where she was prominent for her passion, personality, dedication and discipline.

During her senior high school year, she was chosen to represent Mexico at a contest (Performer of the Year) that took place in the city of Minneapolis-MN-USA, organized by the UPA (United Performer Association), where she had the honor of interpreting the Mexican National Anthem at the opening ceremony. As a consequence of this competition, she is selected among approximately 1,500 participants, and she is invited to become part of a group of dancers "All Stars" at Disneyworld, Orlando, FL, USA.

At the age of 19, her artistic inclination takes her in search of opportunities to Mexico City. Faced with the fact of being on her own in the big city, without any acquaintances or friends, her daily life becomes a struggle. Life's demands turn her away momentarily from her vocation, but an opportunity arrives when it is less expected, taking her to the city of Los Angeles, California, where she is selected in a casting to become part of a choreographic vocal group. In the end, the project doesn't take place, but she decides to remain in Los Angeles to fight for her dream.

In Los Angeles she meets Alejandro Flores, DJ and independent producer, who sees something in her, and they decide to work together. Loe tries different genres of music, but at the beginning of the year 2003 she starts listening to EL Chombo's songs (Panama), to different rappers of the USA East Coast and of Puerto Rico, who use reggae beats to perform their rhymes. She feels immediately attracted to this rhythm and decides to dedicate herself to it. With Alejandro's help she makes her own demos. Nelly Castañeda becomes part of the team and starts handling Loe's public relations, bringing her to the attention of Aries Music, the record label that finally decides to sign and produce her.

The recording was a team effort between Alejandro Flores, who as a DJ in Mexico had made remixes of Enrique Iglesias, Will Smith and Cristina Aguilera, among others; Claudio Leiva, arranger and producer, who collaborated with Mana and Santana remixes, and for the record label, Luis Pisterman. Other remixes took place with the collaboration of famous latin area DJ's like DJ Fist, DJ Manz, Joy Marquez, Erich Ensastigue, Ruben Molina and two bilingual mixes with Brown Boy participation, an acknowledged rapper in the hip hop scene, done by the famous Co-Stars, who made remixes of 50 Cents, K-Young, Fantasia, Teairra Marie, among others. The music proposal includes, stemming from reggaetton, urban influences, electronic fusions, and in some songs, profound lyrics addressed to the female teenage public.

During the course of the production of her record, Loe made different presentations (Fiesta Lakers-Staples; Educational Project Street Festival; City of Hope Concerts); TV appearances (Channel 22-Telemundo Los Angeles; Channel 63 Los Angeles; Channel 54 Azteca America Los Angeles; Channel 34 Univision); and discotheques in the Los Angeles area (Sevilla Night Club; Tia Juanas Long Bar; Reforma Lounge; Tapas Bar; The Conga Room; Zen Sushi; Laguna Beach Night Club).

Finally, her first solo album is schedule to be released towards the end of September under the title of "Lady Reggaeton", and the song chosen as her first promotional single is QUE NO PARE, which will be released to the media, along with the video, simultaneously in Mexico and the United States.






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