News Pop / Rock 09/11/2005

Geo Santini's Music Video Leads To Palm TX Deal for Pop Star Jake Coco



LOS ANGELES, CA (Anderson, Buchanan, & Gillum Public Relations) - Director Geo Santini is on a roll. He has secured a deal with a major movie studio to turn his film short 'Partners' into a feature film. He recently enjoyed an impressive showing at the Los Angeles Latino Film Festival. And, most remarkably, Santini directed a visually stunning music video for up-and-coming pop sensation, Jake Coco-which helped convince executives at Palm, Inc. to feature the artist on their latest product, the Palm TX handheld.

Formatted almost like a short film, Jake Coco's 'Graceland' video personifies Geo Santini's trademark for creating memorable music videos that perfectly match the vision of the musical composition. The video tells a story through dramatic imagery and fits perfectly with the smooth voice of Jake Coco. Geo also decided to included Jake Coco's up and coming celebrity friends in the music video instead of extras. Viewers will be treated to cameos by Trevor Pennick from the boy band 'O-Town,' Tim Kennedy for the music group 'All 4 One,' actor Sam Sarpong form the MTV show 'Yo Mamma,' actress Nzinga Blake form the Showtime series 'Barbershop,' actress Lauren C. Mayhew from the upcoming film 'American Pie 4,' and Tara Gerard winner of the Fox Reality show 'Paradise Hotel.'

Newcomer Jake Coco's impressive voice, professional image, and powerful music video has caught the attention of top industry insiders, including the executives at Palm, Inc., who chose Jake Coco over other music artists for their latest product.

With his passionate voice and boy-next-door looks, Alliance Group Entertainment recording artist Jake Coco is a rising star. Born in 1984 in Cleveland, Ohio, by age 14 he was performing regularly at local jazz, blues and rock and roll clubs on drum, piano, guitar and bass. His musical talents led him to a full scholarship at Berklee School of Music and a nationwide Warp tour with his rock band 'Spenser.' His first single, 'Graceland,' off his new CD 'Broken Hearts and Fairy Tales' is now playing on radio stations throughout the country. You can see the entire music video on his website www.jakecoco.com

Geo Santini's passion for film and music led him to a career as a Director at an early age. During his sophomore year of college, Santini directed his first music video-and from that moment on, the young Director has been extremely busy working with major studios including, Arista, Universal Music Group, and Motown to create memorable music videos for top recording artists. Santini recently relocated to Los Angeles, where he is currently pursuing a film career and is the President of the Music Video department at Alliance Group Entertainment. When asked his thoughts on the Palm TX deal for Jake Coco, Santini remarked; 'With the introduction of new technology such as, Tivo, Satellite Radio, and VOD (Videos on Demand), companies have to become more creative with their advertising tactics. 'Utilizing product placement, and relying on artists, such as Jake Coco-who will soon become a household name to help sell products, is a smart move.'






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