London, UK (SONY BMG MUSIC Entertainment) - If you read the 'quality' newspapers, or even the tabloids, you should have spotted Matisyahu this week.

Pieces have run in the current issues of The Big Issue, and industry magazine Music Week, and he adorned the cover of The Times' 'Sounds' section last Friday (April 14th).

The Sun ran a piece this morning, and the Independent On Sunday ABC supplement will have Matisyahu on the cover this weekend.