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 News Music Industry 24/01/2007

IRIS Distribution Continues to Dominate as Leading Digital Distributor of Dance and Electronic Music



San Francisco, CA (Top40 Charts/ IRIS Distribution) - IRIS Distribution, a global leader in distributing and marketing digital media announced from Midem that it has signed digital distribution agreements with prominent labels, Neurodisc, Scion and Subliminal Records. Their first-rate reputation and successful marketing initiatives really sold us on their services.

The new signings will add thousands of songs to the IRIS roster including tracks by renowned artists such as: Blue Stone, Bob Sinclair, Daksha, Deviations Project, Eric Amethystium, Eric Hansen, Erick Morillo, Flosstradamous, Harry "Choo Choo" Romero, Haul and Mason, Joey Negro, Monk One, Mr. Scruff, NuSound, Oakland Faders, P. Diddy, Percee P, Raekwon with El Michels Affair, Raheem Devaughn, Sleepthief, Spank Rock, The Rub

"We're very pleased to add Neurodisc, SCION and Subliminal to the IRIS family", said Matt Laszuk, CEO of IRIS Distribution. "Although we have success with labels in all genres, due to our superior retail reach and deep understanding of dance and electronic, we've seen particular growth in those areas. It's a pleasure collaborating with such a strong roster of labels and seeing their digital sales skyrocket."

Although the three newest labels to the IRIS family have diverse catalogs and aesthetics, they chose the digital distributor for similar reasons.

"IRIS was the obvious choice for Subliminal," said Steve Hulme, label President. "Their first-rate reputation and successful marketing initiatives really sold us on their services."

"IRIS represents the future of digital distribution. " Said Scion label head, Mark Reveley. "We trust them to represent the artists Scion supports in an online marketplace facing unprecedented growth and opportunity. Scion's goal of forwarding modern urban music culture is best served by a strong online presence; we look forward to working with IRIS with this in mind."

"We are excited to be working with the IRIS Distribution team and are looking forward to expanding the Neurodisc footprint on the digital front and beyond," said Neurodisc President Tom O'Keefe. "Idealistic and innovative; both IRIS and Neurodisc share the common goal of bringing the best independent music possible to the masses across multiple digital destinations. We made the decision to go with IRIS because we wanted to work with a company that really pushes marketing & promotional boundaries; understands the labels' music & artistic direction, and focuses on a select group of labels."






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