News Pop / Rock 24/05/2007

Live Earth Germany Revealed

STUTTGART, Germany (Top40 Charts/ Live Earth) - Live Earth Founder Kevin Wall, DaimlerChrysler CEO Dieter Zetsche, and singer Katie Melua joined with smart's Global Marketing and Sales Head Anders Jensen at a press conference in Stuttgart today to announce details of Live Earth's partnership with smart, the world's only automaker serving as an Official Partner of Live Earth. The announcement also included the artist line-up and ticketing information for Live Earth Hamburg, which will be staged at the HSH Nordbank Arena.

Two-time Olympic gold medalist figure skater Katarina Witt also attended the press conference, where it was announced that she would be speaking from the stage at Live Earth Hamburg.

The 24-hour Live Earth concert series will begin in Sydney, Australia on July 7, 2007 and continue across all 7 continents with events in Tokyo, Japan; Shanghai, China; Johannesburg, South Africa; London, United Kingdom; Hamburg, Germany; Istanbul, Turkey; and Rio de Janeiro, Brazil, before concluding in New York, United States.


Tickets go on sale on Thursday, May 24, 2007 at 9:00 a.m. CEST. Tickets can be purchased through Eventim at: or by phone at 01805 / 570 000 (0,14 EUR/Min). General Admission ticket prices are euro 55., euro 50. and euro 45., which include all fees and public transportation.

Live Earth was founded by Kevin Wall, who served as Worldwide Executive Producer of the Live 8 concert series in 2005. Live Earth will bring together more than 100 of the world's top music acts to inspire an audience of over two billion people to trigger a mass movement to combat global warming. Live Earth seeks to inspire its global audience to make meaningful and lasting changes in their lives and spur action by corporations and governments to turn the tide on global warming.

"Music is an international language that has the power to move people," Wall said. "Live Earth's 24 hours of music spanning all 7 continents will move people in every corner of the planet to take action against global warming."

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international non-governmental organizations to move individuals, corporations and governments to take action to solve global warming. Former Vice President of the United States Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.

"Live Earth will unite people from across all seven continents to spur action against the climate crisis from individuals, corporations and governments," Gore said. "Live Earth will spread our call for action to address the climate crisis to Germans, Europeans and people worldwide."

Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. Live Earth Hamburg will be streamed live on 7/7/07 at MSN's 39 localized web portals worldwide attract 465 million monthly users.

Additionally, Live Earth Hamburg will be broadcast on ProSieben and to more than 100 countries worldwide as part of the global television feed.

The Live Earth production team will implement new "green event" guidelines that will address the major areas of impact of live events, including recycling, food and beverages, packaging, transportation, energy, water usage, and the event site itself. From power generation at the concerts to garbage generated by concert goers, Live Earth will seek to "design out" waste and bestow an eco-friendly legacy on the live events industry.

In addition, included in the ticket price for Live Earth Hamburg is a euro 0,30 CO2 fee to neutralize the concert's CO2 emissions by planting trees in the southern hemisphere.

Additionally, smart is providing the official shuttle service for artists and other celebrities participating in Live Earth.

"I'm happy to be part of an event for this exceptionally important cause and I hope our contribution not only by taking part but also by acting as green as possible will influence others," said singer Katie Melua at today's press conference in Stuttgart. Melua will perform at the German Live Earth concert in Hamburg.

"With the smart fortwo, DaimlerChrysler has set new standards in urban mobility and low CO2 emissions in inner cities without making any sacrifices in terms of functionality, comfort or driving pleasure," said DaimlerChrysler CEO Dieter Zetsche. "This vehicle combines like no other a modern lifestyle and individual mobility with environmental protection. It therefore makes perfect sense that the smart - which boasts the lowest CO2 emissions of any vehicle on the market - should support the Live Earth concerts and the SOS campaign."

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Philips, as the world's leading lighting supplier, joins Live Earth as Global Lighting Partner. Philips has put environmental product improvement at the heart of its business with its EcoDesign program since 1994 and is increasing its green product range year-by-year. The company was the first to introduce the energy saving light bulb back in 1980 and is already campaigning together with the lighting industry, NGOs, energy suppliers, governments and retailers to switch to energy saving lighting in streets, offices, buildings and homes, as soon as possible.

Live Earth is being produced globally by Control Room, of which Kevin Wall is the CEO. Control Room has produced and distributed more than 60 concerts since its founding in 2005 featuring Beyonce, Madonna, Green Day and the Rolling Stones, among others.

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