News Music Industry 31/05/2007

Landis Entertainment Links Nashville Talent to Madison Avenue

Nashville, TN. (Top40 Charts/ Landis Entertainment & Media Partners) - Landis Entertainment & Media Partners [, founded by entertainment industry deal maker Barry Landis, ranked among the 25 most influential personalities in the Christian industry, has launched a new celebrity, concert and corporate endorsement business unit. Mr. Landis, who runs Collective IQ's media group, will leverage the Collective IQ corporate Rolodex to create unique opportunities and bring the large brands to Nashville's door step. Landis has already landed several of the world's most trusted brands that have expressed an affinity for endorsements targeting the Country and Christian demographics and were seeking a presence and dealmaker in town to connect the dots.

"As Nashville continues to increase its stature as a multi-platformed entertainment center, it's only natural that we continue to connect leading corporate brands to the creative community," said Landis. "GM and Coke have a footprint in this community, but we're going to announce very soon a number of other brands that want a slice of this marketplace."

"Celebrity endorsements are a time-tested promotional tool," said Billy Glynn, Chairman of Collective IQ and partner of Industry magnate Joel Katz, who formed the concept of branded entertainment. "The challenge is usually finding the opportunities to match the right artists with the right companies. Many of our clients such as Wrigley's, AT&T, Western Union and others could benefit greatly from such associations. Infrastructure like this is commonplace in LA or NY, but there is a huge opportunity for growth in Nashville. By combining Barry's strong ties to the Nashville entertainment industry, both Barry and my personal and professional relationships with Joel Katz, and with Collective IQ's broad network of corporate innovation councils and clients, brands can be promoted by artists whose audiences have the strongest affinity for these brands."

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