News Pop / Rock 11/10/2007

PassmoreLab To Release Innovative 3D Video



San Diego, CA. (Top40 Charts/ PassmoreLab) - It's no secret that music is a visual medium. Sure, a good tune will get you an initial listen. But in order to really connect with a potential audience, amongst the hordes of contenders cluttering airwaves today, one needs to stand out. Which brings us to San Diego-based PassmoreLab and their innovative new 3D filmmaking techniques.

Always on the cutting edge of technology, PassmoreLab is pioneering the way music will be seen in the future, bringing the viewer closer than ever to the performer. With a greater field of depth than ever before and amazing picture clarity, PassmoreLab's work is truly the next best thing to being there. To this end, they have begun working with a select group of artists whose imagery and music lend themselves particularly well to the 3D medium. One such group is Los Angeles-based indie-rockers, Miss Derringer.

The group, featuring frontwoman Liz McGrath, Morgan Slade (guitar), Sylvain de Muizon (bass), Cody James (drums) and Lightnin' Bill Woodcock (guitar), has a unique sound, blending girl group pop with classic country elements. But they are also one of the more visual acts on the national tour circuit. The band eschews gimmicks, instead opting for a classy look incorporating gothic country stylings with more glamorous sixties pop chic.

Miss Derringer has appeared in numerous publications, including The LA Weekly, which featured McGrath on its cover. They also have two albums to their credit; 2004's King James, Crown Royal and a Colt 45 and summer 2007's Lullabies. Closing out the year, the band has just released a new single, "Black Tears," and the accompanying video, will feature one of the first commercial uses of 3D in a music clip.

The band's reverb laden music is also custom-made for exotic imagery, with lyrical turns dealing with many of the staples of country music (alcohol, prison, God, death, murder) coming head to head with pop-centric melodies (think Spector meets Morricone). The result is tunes which will dig their hooks into you and stay there. It's no understatement to say that Miss Derringer's "Black Tears" clip promises to bring the band new notoriety, both as a song and as a visual.

"We think 3D will help fans experience Miss Derringer as a more
immersive experience," enthuses the video's producer Greg Passmore. "Our studio specializes in alternative culture and if you know anything about Miss Derringer, it is clear the fit is good; the music is fresh and the art of their frontwoman, Liz McGrath, is alternative to the surreal. We are excited about working with such unique and visionary artists," he said.






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