News RnB 08/12/2008

The 'Pressure' Is On

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NEW YORK (Top40 Charts/ LateShift Musik) - Having achieved considerable notoriety in the world of hip-hop from the streets, college campuses,to the board room, independent artist Hassahn Phenomenon and LateShift Musik are proud to announce the release of Hassahn's official debut, Pressure. The album which boasts Emlio Bucks! as Executive Producer is currently available through iTunes.

Hassahn Phenomenon's long-awaited album, Pressure celebrates his passion for not only hip-hop, but his overwhelming fervor for life. With 14 songs that capture the essence of triump, failure, pleasure, pain, love, and hate Hassahn has created a cohesive musical montage that taps into his well-balanced persona. As quoted by True Magazine, "Hassahn Phenomenon breathes a breath of fresh air into a somewhat asthmatic industry." That fresh air they speak of comes through clearly on the enthusiastic party anthem and single "City to City" or the awe-inspiring title track "Pressure" where the Phenomenon breathes his life through the mic. With complex simplicity and wicked word-play, Hassahn masterfully paints vivid pictures that appeal to any and everyone that has experienced life. Whether he is humbly asking God the simple question of why me on the ode to his family, "You," displaying his nonchalant arrogance on the eloquent banger, "Good Look," or speaking candidly with women about dating and self-esteem on "Respect," there is on question that no one has a swagger like this Chicago emcee.

Always exuding confidence yet humility, originality yet relevance, Hassahn is the first to comment on why he does what he does. "I put out this album Pressure because I feel that hip-hop needs me as much as I need it. I have my mind, heart, and ears open to the world and I hope the world will see that and reciprocate the love. I believe I was blessed with a gift that may help to shape the world and by no means am I selfish enough to keep that all to myself. Besides, I think I was put here to move the crowd."

Whether he is moving audiences to think, dance, cry, laugh, or inspire, Hassahn truly embraces the concept that MC means Move The Crowd. Ladies and gentlemen the Pressure in on, and no one thrives under those circumstances better than Hassahn Phenomenon.

Legendary Emcee, Rakim, once said that "MC means move the crowd." Chicago native, Hassahn Phenomenon has taken the philosophy and ran with it. Currently living in Hollywood, CA, Hassahn is now making his mark on the industry with mixtape appearances and collaborations with artists from LA to New York, and as far as the UK.
From major motion picture soundtrack credits in the movie Redline to mainstream press coverage in the Chicago Tribune's Redeye, True Magazine,, and a few others; and cohosting the Dangerous Lee Live internet radio show, the Phenomenon is the talk of the industry. He has a mean pen game as he just recently wrote a song for the highly anticipated new Jodeci album and quite a few others. He has blessed stages from the BET Soundstage in Orlando to the legendary Temple Bar in Los Angeles. He represents the elegance, tenacity, passion, intelligence, story-telling, lyricism, and stage presence that is lacking in today's Hip-Hop. He is culturally relevant but by all means a leader and follows his own agenda. Mirroring his own image, Hassahn Phenomenon is here to bring balance to game.

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