San Antonio, TX (Top40 Charts/ Kings Of Flow Official Website) - Music urbana start Kings Of Flow alongside The Goo Goo Dolls?...Talk about an odd couple. This unlikely duo could collaborate on 'Subway Fresh Artists' as Kings Of Flow opening for the enhanced music Band in an attempt to blend general latin with adult contemporary - two completely opposite musical genres. Carlos Talavera member of the latin group better known by his stage name The Flow was quoted by Ryan.Kiisfm.com as saying this relating to reaggeton and country music '(Both musical genres) come out of poverty-stricken communities, so putting those together, it would work - The Goo Goo Dolls switch their sound a lot. so do we. it's gonna work. it just has to be done right'.
Multiple Music Genres Concentrated in one Single Act. Kings Of Flow Reveiled how Latinos have reinvented their music in The U.S and forged new identities within this country,while never losing sight of their own rich traditions.
In partnership with the SUBWAY(R) restaurants chain, Clear Channel Radio kicked off a new, nationwide campaign and competition, SUBWAY FRESH ARTISTS(TM), which will give one talented unsigned music artist/band the chance to open for the Goo Goo Dolls at an upcoming concert.
The first phase of the competition, promoted on the SUBWAY(R)brand's consumer-facing digital platforms, opened last week inviting artists to submit new compositions of "wake up" songs. The submissions are designed to cater to morning drive radio listeners to help jump start their day and complement SUBWAY(R)'s "Build Your Better Breakfast" campaign. The public has the opportunity to vote for their favorite band via the iheartradio.com network, Clear Channel Radio websites and OurStage.com. Artist and consumer response has been enthusiastic - 1230 "wake up" songs have been uploaded by artists, and consumers have already voted more than 280,000 times for their favorite SUBWAY FRESH ARTISTS(TM).
"SUBWAY is a brand and business that is all about opportunity," said SUBWAY Franchisee Advertising Fund Trust Chief Marketing Officer, Tony Pace. "With SUBWAY FRESH ARTISTS, we are providing an opportunity for emerging musical artists to perform and be heard by a larger audience. We are pleased to provide that opportunity and glad to give our consumers an early peak at some emerging artists. We also believe in multi-platform programs, and this works well across several media content platforms."
"SUBWAY FRESH ARTISTS is changing the paradigm for discovering and monetizing musical content," said John Partilla, President of Global Media Sales and Executive Vice President of Clear Channel. "This is a win-win for all concerned - for SUBWAY, for fans of new music, for Clear Channel's media platforms, for the Goo Goo Dolls band, and for the new artists themselves. What we're doing here is leveraging incredible, fresh content to deliver added value for SUBWAY's marketers."
"Over this past year, OurStage.com has been working with an ever growing list of major industry players," said Ben Campbell, CEO of OurStage.com. "But having the opportunity to partner with Clear Channel, SUBWAY(R), and Goo Goo Dolls at once is really a revolutionary way for us all to use our respective strengths to achieve something extraordinary; to further change the music industry for the better."
The competition provides an engaging complement to the significant consumer marketing campaign the SUBWAY(R) brand is airing across Clear Channel stations/Premiere Networks, digital ads on Clear Channel radio station websites, as well as the iheartradio digital platform.
The cross-platform integration behind SUBWAY FRESH ARTISTS(TM) was facilitated by Content & Company, which specializes in connecting brands to customers through new media and branded entertainment channels, helping marketers create engaging opportunities around their own original programming, rather than simply sponsor pre-existing properties.
How SUBWAY FRESH ARTISTS(TM) Works
Competition opened on September 10 - giving artists the opportunity to upload their songs - and consumers the chance to judge their favorites via OurStage.com's Remote Competition Module (RCM) that is live on Clear Channel Web sites, iheartradio.com, and OurStage.com. With the country divided into 10 regions, the top 50 fan favorite artists/bands from each region will advance to a second round on October 1. A panel of Clear Channel Radio programming directors will help choose one winner in each region, who will all receive $500 SUBWAY(R) Cards and $1,000 cash prizes. The Goo Goo Dolls will help finalize the competition by joining in the selection of one lucky grand prize winner who will get the chance to be the opening act at a future Goo Goo Dolls concert, plus a $1,000 cash prize and a session with a professional song writer.
Additionally, consumer engagement will be spurred by prizes for 10 regional winners who will each receive a $50 SUBWAY(R) Card and a Goo Goo Dolls merchandise package. One consumer Grand Prize winner will be named the top Fan Predictor on OurStage.com and receive two tickets and a meet-and-greet to a future Goo Goo Dolls concert.
For more information about the promotion, official rules and grand prize winners, please visit: https://www.ourstage.com/prizes/5766.
