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The Nielsen Company & Billboard's 2010 Music Industry Report

Hot Songs Around The World

Water
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The Nielsen Company & Billboard's 2010 Music Industry Report
New York, NY (Top40 Charts/ Nielsen SoundScan)

Nielsen SoundScan, the entertainment industry's data information system that tracks unit point-of-purchase sales of recorded music product and Nielsen BDS, the music industry's leading music performance monitoring service- which power many of the Billboard charts- have announced the 2010 calendar year sales and airplay monitoring data for the 52-week period January 4, 2010 through January 2, 2011.

OVERALL MUSIC SALES (1/04/10 - 1/02/11)

OVERALL ALBUM SALES (1/04/10 - 1/02/11)

(ALBUMS, SINGLES, MUSIC VIDEO, DIGITAL TRACKS - IN MILLIONS)

(INCLUDES ALL ALBUMS & TRACK EQUIVALENT ALBUMS - IN MILLIONS)
UNITS SOLD 2010 2009 % Chg. UNITS SOLD 2010 2009 % Chg.
1,507 *1,545 - 2.4% 443.4 489.8 - 9.5%

TOTAL ALBUM SALES (1/04/10 - 1/02/11)

INTERNET ALBUM SALES (1/04/10 - 1/02/11)

(INCLUDES CD, CS, LP, DIGITAL ALBUMS - IN MILLIONS) (PHYSICAL ALBUM PURCHASES VIA E-COMMERCE SITES, IN MILLIONS)
UNITS SOLD 2010 2009 % Chg. UNITS SOLD 2010 2009 % Chg.
326.2 373.9 - 12.7% 24.9 25.3 - 1.6%

DIGITAL TRACK SALES

DIGITAL ALBUM SALES

(1/04/2010 - 1/02/2011 - IN MILLIONS)

(1/04/2010 - 1/02/2011 - IN MILLIONS)
UNITS SOLD 2010 2009 % CHG. UNITS SOLD 2010 2009 % CHG.
*1,172 1,159 1.0% *86.3 76.4 13.0%

TOTAL LP ALBUM SALES (1/04/10 - 10/2/11)

HOLIDAY SEASON ALBUM SALES (11/08/10 - 12/26/10)

(LP/VINYL ALBUMS - IN MILLIONS)

(Physical & Digital ALBUM SALES DURING HOLIDAY SEASON: IN MILLIONS)

UNITS SOLD 2010 2009 % Chg. UNITS SOLD 2010 2009 % Chg.
*2.8 2.5 14.0% 71.6 80.2 -10.7%

*Denotes a Nielsen SoundScan sales record

2010 GENRE ALBUM SALES REPORT

CURRENT VS. CATALOG ALBUM SALES

(1/04/10-1/02/11 - IN THOUSANDS)

(1/04/10-1/02/11 - IN MILLIONS)

Genre 2010 2009 % Chg. Overall Albums 2010 2009 % Chg.
Alternative 53,727 68,195 -21% Current 187.3 209.9 - 11%
Christian/Gospel+ 24,226 27,822 -13% Catalog 138.9 163.9 - 15%
Classical 8,957 12,140 -26% Deep Catalog 106.1 123.4 - 14%
Country 43,718 46,130 -5%
Jazz 8,780 11,779 -25% Physical Albums: 2010 2009 % Chg.
Latin 12,350 16,496 -25% Current 143.0 170.8 - 16.2%
Metal 32,554 38,734 -16% Catalog 97.0 126.6 - 23.4%
New Age 1,660 2,354 -29% Deep Catalog 74.9 95.9 - 21.9%
R&B 57,871 69,889 -17%
Rap 27,328 26,441 3% Digital Albums: 2010 2009 % Chg.
Rock 103,709 124,164 -16% Current 44.3 39.1 13%
Soundtrack 16,412 18,980 -14% Catalog 41.9 37.3 12%
Deep Catalog 31.2 27.5 13%
(Note: Titles may appear in more than one genre.)
+Sales figures tracked by Christian SoundScan

DIGITAL TRACK SALES BY DECADE*

CURRENT VS. CATALOG DIGITAL TRACK SALES

(1/04/10-1/02/11 - IN THOUSANDS)

(1/04/10-1/02/11 - IN MILLIONS)

Decade 2010 2009 % Chg. % Tot Sales Overall Track Sales 2010 2009 % Chg.
2010's 251,000 na 21.0% Current 523.0 507.7 6%
2000's 743,000 979,328 - 22% 64.0% Catalog 648.5 688.7 - 2%
1990's 85,141 105,470 - 16% 7.0%
1980's 38,316 49,883 - 21% 3.0%
1970's 30,966 36,988 -14% 3.0%
1960's 16,933 15,628 12% 1.0%
1950's 2,977 2,929 4% 0.3%
1940's 652 759 - 12% 0.05%

*Digital Tracks sales of songs recorded during the specified decade.

2010 YEAR-TO-DATE RECORD COMPANY MARKET SHARE (1/04/10 - 1/02/11)

(Reflects the market share for the entire entity, including sub-distributed companies, for the 52-week year)

TOTAL ALBUMS (Catalog & Current Titles)

CURRENT ALBUMS

CATALOG ALBUMS

2010 2009 2010 2009 2010 2009
UMG 30.84% 30.20% UMG 34.61% 33.95% UMG 25.77% 25.41%
SME 27.95% 28.58% SME 27.48% 27.40% SME 28.59% 30.10%
WMG 20.01% 20.55% WMG 18.44% 20.05% WMG 22.12% 21.19%
EMI 10.18% 9.20% EMI 9.62% 7.83% EMI 10.93% 10.94%
OTHERS 11.02% 11.47% OTHERS 9.85% 10.77% OTHERS 12.60% 12.36%

PHYSICAL ALBUMS (Catalog & Current Titles)

DIGITAL ALBUMS (Catalog & Current Titles)

DIGITAL TRACKS

2010 2009 2010 2009 2010 2009
UMG 32.06% 31.05% UMG 27.47% 26.92% UMG 33.30% 32.99%
SME 29.31% 29.71% SME 24.18% 24.21% SME 25.28% 24.95%
WMG 19.07% 19.97% WMG 22.60% 22.80% WMG 19.58% 20.23%
EMI 9.99% 9.01% EMI 10.71% 9.92% EMI 8.36% 7.85%
OTHERS 9.57% 10.26% OTHERS 15.03% 16.14% OTHERS 12.51% 13.42%

BILLBOARD'S TOP SELLING ALBUMS & ARTISTS, BASED ON NIELSEN SOUNDSCAN DATA

*for the 2010 Calendar Year

2010 TOP TEN SELLING ALBUMS

2010 TOP TEN SELLING ARTISTS

(1/04/2010-1/02/2011)

(Based on Album sales from 1/04/2010-1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 Recovery/ Eminem 3,415,000 1 Taylor Swift 4,470,000
2 Need You Now/ Lady Antebellum 3,089,000 2 Eminem 4,317,000
3 Speak Now/ Taylor Swift 2,960,000 3 Lady Antebellum 3,848,000
4 My World 2.0/ Justin Bieber 2,319,000 4 Justin Bieber 3,728,000
5 The Gift/ Susan Boyle 1,852,000 5 Glee Cast 3,603,000
6 Fame/ Lady Gaga 1,591,000 6 Susan Boyle 2,711,000
7 Soldier Of Love/ Sade 1,300,000 7 Lady Gaga 2,591,000
8 Thank Me Later/ Drake 1,269,000 8 Michael Jackson 2,118,000
9 Raymond V Raymond/ Usher 1,183,000 9 Zac Brown Band 1,824,000
10. Animal/ Ke$ha 1,143,000 10. Beatles 1,697,000

2010 TOP TEN SELLING DIGITAL SONGS

2010 TOP TEN SELLING DIGITAL ARTISTS

(Combines all versions of same Song -1/04/2010-1/02/2011)

(Based on Digital Track sales from 1/4/2010 - 1/2/2011)

Title/Artist Units Sold Artist Units Sold
1 California Gurls/ Katy Perry feat. Snoop Dogg 4,398,000 1 Eminem 15,673,000
2 Hey, Soul Sister/ Train 4,314,000 2 Ke$ha 13,497,000
3 Love The Way You Lie/ Eminem feat. Rihanna 4,245,000 3 Lady Gaga 11,891,000
4 Dynamite/ Taio Cruz 4,083,000 4 Katy Perry 11,837,000
5 Airplanes/ B.o.B. feat. Hayley Williams 4,004,000 5 Black Eyed Peas 11,337,000
6 OMG/ Usher feat. Will.i.am 3,763,000 6 Usher 10,717,000
7 Not Afraid/ Eminem 3,414,000 7 Glee Cast 10,654,000
8 Just The Way You Are/ Bruno Mars 3,276,000 8 Rihanna 10,099,000
9 Break Your Heart/ Taio Cruz feat. Ludacris 3,245,000 9 Taylor Swift 9,912,000
10. Need You Now/ Lady Antebellum 3,182,000 10. B.o.B. 9,118,000

2010 TOP TEN SELLING DIGITAL TRACKS

2010 TOP TEN SELLING DIGITAL ALBUMS

(1/04/10 - 1/02/2011)

(1/04/2010-1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 Hey, Soul Sister/ Train 4,249,000 1 Recovery/ Eminem 852,000
2 Dynamite/ Taio Cruz 4,080,000 2 Speak Now/ Taylor Swift 488,000
3 California Gurls/ Katy Perry feat. Snoop Dogg 4,027,000 3 Animal/ Ke$ha 395,000
4 OMG/ Usher feat. Will.i.am 3,674,000 4 Need You Now/ Lady Antebellum 382,000
5 Love The Way You Lie/ Eminem feat. Rihanna 3,553,000 5 Fame/ Lady Gaga 373,000
6 Airplanes/ B.o.B. feat. Hayley Williams 3,365,000 6 Hope For Haiti/ Various 371,000
7 Just The Way You Are/ Bruno Mars 3,271,000 7 My Beautiful Dark Twisted../ Kanye West 367,000
8 Tik Tok/ Ke$ha 3,033,000 8 Sigh No More/ Mumford & Sons 343,000
9 I Like It/ Enrique Iglesias feat. Pitbull 2,951,000 9 Thank Me Later/ Drake 269,000
10. Like A G6/ Far East Movement feat. Catar 2,870,000 10. Suburbs/ Arcade Fire 241,000

2010 TOP TEN SEASONAL ALBUMS

2010 TOP TEN INTERNET ALBUMS

(1/04/2010-1/02/2011)

(1/04/2010-1/02/2011)

Title/Artist Units Sold Title/Artist Units Sold
1 The Gift/ Susan Boyle 1,852,000 1 Speak Now/ Taylor Swift 185,400
2 O Holy Night/ Jackie Evancho 1,010,000 2 The Gift/ Susan Boyle 152,600
3 Music: Xmas/ Glee Cast 917,000 3 My World 2.0/ Justin Bieber 105,000
4 Merry Christmas II You/ Mariah Carey 432,000 4 Need You Now/ Lady Antebellum 103,200
5 My Christmas/ Andrea Bocelli 371,000 5 O Holy Night/ Jackie Evancho 102,500
6 Noel/ Josh Groban 261,000 6 Live At the... /James Taylor & Carol 88,600
7 Merry Little Christmas/ Lady Antebellum 253,000 7 Illuminations/ Josh Groban 78,500
8 Now Christmas 4/ Various 240,000 8 My World/ Justin Bieber 74,200
9 The Holiday Collection/ Taylor Swift 209,000 9 Soldier Of Love/ Sade 72,000
10. Christmas Cornucopia/ Annie Lennox 178,000 10. I Dreamed A Dream/ Susan Boyle 71,800

2010 TOP TEN VINYL ALBUMS

2010 TOP TEN VINYL ARTISTS

(1/04/2010-1/02/2011)

(Based on Vinyl Album sales from 1/04/2010-1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 Abbey Road/ Beatles 35,000 1 Beatles 36,700
2 Suburbs/ Arcade Fire 18,800 2 Black Keys 36,000
3 Brothers/ Black Keys 18,400 3 Radiohead 30,500
4 Contra/ Vampire Weekend 15,000 4 Arcade Fire 28,600
5 Thriller/ Michael Jackson 14,200 5 Jimi Hendrix 26,400
6 High Violet/ National 13,600 6 National 24,600
7 Teen Dream/ Beach House 13,000 7 Pavement 24,200
8 Valleys of Neptune/ Jimi Hendrix Experience 11,400 8 Vampire Weekend 21,900
9 Dark Side of the Moon/ Pink Floyd 10,600 9 Metallica 20,000
10. XX/ The XX 10,200 10. Bob Dylan 17,000

2010 TOP TEN PHYSICAL ALBUMS

(Based on CD, Cassette and LP album sales from 1/04/2010-1/02/2011)

Title/Artist Units Sold
1 Need You Now/ Lady Antebellum 2,707,000
2 Recovery/ Eminem 2,563,000
3 Speak Now/ Taylor Swift 2,473,000
4 My World 2.0/ Justin Bieber 2,121,000
5 The Gift/ Susan Boyle 1,820,000
6 Fame/ Lady Gaga 1,218,000
7 Soldier of Love/ Sade 1,107,000
8 Raymond V Raymond/ Usher 1,026,000
9 Thank Me Later/ Drake 1,000,000
10. O Holy Night/ Jackie Evancho 991,000

BILLBOARD'S MOST PLAYED TITLES AND ARTISTS, BASED ON NIELSEN BDS DATA

*for the 2010 Calendar Year

Top 10 Most Played Songs

Top 10 Artist Airplay

Title/Artist Detections Artist Detections
1 Need You Now/ Lady Antebellum 600,000 1 Taylor Swift 1,128,000
2 Hey, Soul Sister/ Train 540,000 2 Lady Antebellum 1,127,000
3 California Gurls/ Katy Perry feat. Snoop Dogg 503,000 3 Lady Gaga 1,076,000
4 Nothin' On You/ B.o.B feat. Bruno Mars 485,000 4 Ke$ha 1,056,000
5 OMG/ Usher feat. Will.i.am 470,000 5 Black Eyed Peas 1,048,000
6 Dynamite/ Taio Cruz 461,000 6 Rihanna 904,000
7 Tik Tok/ Ke$ha 459,000 7 Train 873,000
8 Bad Romance/ Lady Gaga 449,000 8 Jason Derulo 860,000
9 Break Your Heart/ Taio Cruz feat. Ludacris 447,000 9 Kenny Chesney 850,000
10. Airplanes/ B.o.B feat. Hayley Williams 430,000 10. Nickelback 847,000

Top 10 Holiday Songs Airplay

Nielsen BDS: Top 10 Artists - Internet Streams

Title/Artist Detections Artist Streams
1 Rockin' Around the Christmas.../Brenda Lee 34,900 1 Eminem 94,000,000
2 A Holly Jolly Christmas/ Burl Ives 34,400 2 Taylor Swift 77,000,000
3 The Christmas Song/ Nat King Cole 33,300 3 Lady Gaga 58,000,000
4 Jingle Bell Rock/ Bobby Helms 33,000 4 Rihanna 57,000,000
5 Feliz Navidad/ Jose Feliciano 32,900 5 Ke$ha 53,000,000
6 All I Want for Christmas is../ Mariah Carey 32,500 6 Nickelback 52,000,000
7 It's the Most Wonderful.../Andy Williams 29,200 7 Lady Antebellum 52,000,000
8 Happy X-Mas (War is Over)/ John Lennon 28,400 8 Black Eyed Peas 49,000,000
9 Do They Know It's Christmas?/ Band Aid 26,700 9 Beyonce 46,000,000
10. White Christmas/ Bing Crosby 26,200 10. Mariah Carey 45,000,000

Nielsen BDS: Top 10 Internet Streamed Songs

Nielsen BDS: Top 10 Music Video Internet Streams

Title/Artist Streams Title/Artist Streams
1 Love the Way You Lie/ Eminem feat. Rihanna 22,366,000 1 Tik Tok/ Ke$ha 6,174,000
2 Need You Now/ Lady Antebellum 22,103,000 2 Love the Way You Lie/ Eminem feat. Rihanna 3,948,000
3 Tik Tok/ Ke$ha 20,218,000 3 Airplanes/ B.o.B feat Hayley Williams 3,324,000
4 Just A Dream/ Nelly 19,491,000 4 Bad Romance/ Lady Gaga 2,699,000
5 Just the Way You Are/ Bruno Mars 18,485,000 5 Give It Up To Me/ Shakira feat. Lil Wayne 2,378,000
6 Airplanes/ B.o.B. feat. Hayley Williams 18,472,000 6 Can't Be Tamed/ Miley Cyrus 2,236,000
7 Breakeven/ Script 18,161,000 7 Baby/ Justin Bieber feat. Ludacris 2,137,000
8 Break Your Heart/ Taio Cruz feat Ludacris 17,471,000 8 In My Head/ Jason Derulo 1,944,000
9 I Like It/ Enrique Iglesias feat. Pitbull 16,887,000 9 Alejandro/ Lady Gaga 1,883,000
10. OMG/ Usher feat Will.i.am 16,789,000 10. Sweet Dreams/ Beyonce 1,875,000

BILLBOARD'S TOP TITLES & ARTISTS OF THE NIELSEN SOUNDSCAN ERA

TOP TEN SELLING ARTISTS

TOP TEN SELLING ALBUMS

(based on album sales from 1991-1/02/2011)

(1991 - 1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 Garth Brooks 68,513,000 1 Metallica/ Metallica 15,620,000
2 Beatles 62,066,000 2 Come On Over/ Shania Twain 15,499,000
3 Mariah Carey 53,185,000 3 Jagged Little Pill/ Alanis Morissette 14,673,000
4 Metallica 52,672,000 4 Millennium/ Backstreet Boys 12,115,000
5 Celine Dion 51,162,000 5 Soundtrack/ Bodyguard 11,823,000
6 George Strait 42,396,000 6 Supernatural/ Santana 11,709,000
7 Eminem 39,643,000 7 Beatles 1/ Beatles 11,703,000
8 Tim McGraw 39,396,000 8 Human Clay/ Creed 11,563,000
9 Alan Jackson 38,275,000 9 No Strings Attached/ N Sync 11,117,000
10. Pink Floyd 36,429,000 10. Falling Into You/ Celine Dion 10,785,000

TOP TEN SELLING DIGITAL SONGS

TOP TEN SELLING DIGITAL ALBUMS

(7/04/2004-1/02/2011)

(7/04/2004 - 1/02/2011)

Title/Artist Units Sold Artist Units Sold
1 I Gotta Feeling/ Black Eyed Peas 6,627,000 1 Fame/ Lady Gaga 884,000
2 Just Dance/ Lady Gaga feat. Colby O'Donis 5,911,000 2 Recovery/ Eminem 852,000
3 Poker Face/ Lady Gaga 5,840,000 3 Viva La Vida/ Coldplay 795,000
4 Low/ Flo Rida Feat. T-Pain 5,781,000 4 Fearless/ Taylor Swift 700,000
5 Boom Boom Pow/ Black Eyed Peas 5,754,000 5 Only By the Night/ Kings Of Leon 646,000
6 Tik Tok/ Ke$ha 5,483,000 6 Soundtrack/ Twilight 643,000
7 I'm Yours/ Jason Mraz 5,470,000 7 E.N.D. (Energy Never../ Black Eyed Peas 532,000
8 Hey, Soul Sister/ Train 5,001,000 8 Speak Now/ Taylor Swift 488,000
9 Apologize/ Timbaland feat. One Republic 4,880,000 9 Continuum/ John Mayer 487,000
10. Love Story/ Taylor Swift 4,853,000 10. In Between Dreams/ Jack Johnson 414,000

TOP TEN SELLING DIGITAL ARTISTS

(Based on Digital Track sales from 7/04/2004-1/02/2011)

Artist Units Sold
1 Taylor Swift 34,269,000
2 Black Eyed Peas 33,831,000
3 Rihanna 33,673,000
4 Eminem 33,279,000
5 Lady Gaga 29,311,000
6 Kanye West 25,343,000
7 Beyonce 25,136,000
8 Nickelback 23,919,000
9 Michael Jackson 23,218,000
10. Katy Perry 22,574,000

See also: The Nielsen Company & Billboard's 2010 Music Industry Report (2010 Year-end Factoids)






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