New York, NY (Top40 Charts/ Lordd Virgil Official Website)
Fans in 60 countries have seen the viral video for rocker Lordd Virgil's hit song "Flint Michigan" and the rocker is preparing for a 35-city US tour this summer. This week, Lordd Virgil signed an exclusive booking agreement with DMI Entertainment Group, a national booking agency.
"We had to start working with DMI Entertainment Group," Lordd Virgil said with a smile. "Our viral video for 'Flint, Michigan' has already toured the world without us, so we needed to catch up."
Lordd Virgil (Vocals, rhythm guitar) recently recorded "Flint, Michigan" with Mark Stevens (Lead guitar), Rob Johannis (Bass) and Tony Smith (Drums) at The Loft in Saline, MI, with help from studio owner / producer Andy Patalan (Sponge, Taproot, Throttlebody) who engineered the project.
Thanks to social media outlets like You Tube, Facebook, MySpace and Twitter, fans in 60 countries have discovered the video for "Flint, Michigan" and the tune has now become the song heard around the world.
"The support has been overwhelming," Lordd Virgil said. "In the beginning, it was mainly people from Michigan, but now I'm hearing from fans everywhere about how the song feels familiar to their town too. People are adopting the song and it's becoming a soundtrack for many cities that have fallen into economic ruin."
The video is quickly resonating as an anthem that speaks not only to the dire economic situation in his hometown of Flint, Michigan, but cities nationwide. The song combines a nostalgic sadness for what Flint has been, a quiet resignation to the state of Flint today and a fatalistic acceptance that, no matter what, Virgil too will someday die there too.
The inspiration for the song came to Lordd Virgil when he attended the funeral for his musical mentor and local legend Gary Buckner in 2008. As Virgil followed in the funeral procession, he watched as the hearse drove down a street littered with dozens of huge potholes and heaving pieces of broken pavement.
"Cracked up pavement, cracked up sidewalk," the song would later begin.
Then, as Lordd Virgil continued to drive to the cemetery, he realized how sad it was that the dignity of a funeral procession, with a car that could have built in Flint no less, should be overshadowed by the decaying neighborhood in a haunted city that that felt like it too was dying.
"As I was walking back from the mausoleum after the ceremony, I realized that I knew more people under the ground than above the ground," Lordd Virgil explained as he nostalgically recalled friends and family who sleep eternally under the sacred ground. "I walked by my aunts and uncles, friends from school and other musicians."
The thought remained with Lordd Virgil as he recalled his deep-seeded roots in Flint. Seven generations of his family and some of his friends are buried there. His grandfather and two of his uncles were among the original sit-downers at Fisher Body No 1 during the famous strike in 1936-1937. His parents, both of whom worked at the plant, would later meet there and were married in 1968. Lordd Virgil was born in Flint.
And yet, no matter what, Lordd Virgil loves Flint. Home is home.
The result was "Flint, Michigan", a sort of artistic testament to the city that he loves. Lordd Virgil created a video for the song based on a collage of stark images. The video initially debuted with a whimper and all of the excitement of paint drying (And not even good paint), but people started to share the link and repost the video. The plays multiplied and, before he knew it, the video was generating up to several hundred plays per day.
Watch the video for "Flint, Michigan" at http://www.youtube.com/watch?v=4nAjAqaCnWw.
But Lordd Virgil is more than an internet sensation and the band is no stranger to the music industry. Multi-platinum, award-winning producer John Hughes II (George Clinton, Parliament Funkadelic, David Sanborn) produced the band's second album "Anno Domini".
The videos for "Tip of My Tongue" and "Inside", both from "Anno Domini", garnered NME Shockwave Video Awards. "Tip of My Tongue" also generated airplay throughout Europe and became a top-ten hit in Milan, Italy.
For more information, visit www.LorddVirgil.com.