News MP3 and More 20/05/2011

Dallas Austin's Rowdy Electronics And Bke Present The Beat Thang, Debuting July 17, 2011

Dallas Austin's Rowdy Electronics And Bke Present The Beat Thang, Debuting July 17, 2011


Los Angeles, CA (Top40 Charts/ BKE) "We wanted everyone to be able to produce music the same way we do," says Dallas Austin of the idea behind the Beat Thang. The Grammy-winning producer-songwriter-"keyboard fanatic" and owner of Atlanta-based Rowdy Electronics is introducing this groundbreaking mobile music-making machine through a joint venture with Nashville's BKE (Beat Kangz Electronics.) The Beat Thang will go on sale exclusively at Best Buy July 17, 2011 as a limited edition with a suggested retail price of $1,500.

Dallas Austin is the man behind multiplatinum hits by the likes of Michael Jackson, Boyz II Men, TLC, Madonna, Pink and Gwen Stefani. At Austin's level, producing music the same way he does means access to a library of 3,000+ original sounds (live drums, bass, guitar, keyboards, strings, horns, Latin and African percussion); hundreds of beats, patterns and loops; 65 digital effects (EQ, compression, reverb, delay, filter, chopped, screwed, reverse record); sampling; waveform editing; and mixing and mastering functionality, among other marvels.

Fully portable but also able to integrate with a Mac or PC, the Thang has a 3.5-inch color video LCD screen. It offers endless customization possibilities, including the option to tailor your setting to wherever inspiration strikes - at home, in the club, on the corner, onstage, even in the studio. Its cutting-edge features can be enjoyed anywhere courtesy of a rechargeable battery and sturdy metal frame no heavier than a laptop.

"We're musicians and beat-makers and artists, so the development of the Beat Thang got an extra layer of creativity and love," says BKE President Aja Emmanuel, formerly a globe-trotting product specialist for Sam Ash Music and Samson Technologies and an independent hip-hop artist (perhaps best known for the 2002 album It's Time.)

Emmanuel and Austin are proud to note that the Beat Thang has already won high-profile fans like Jermaine Dupri, P. Diddy, will.i.am, Jim Jonsin and "American Idol" in-house mentor Jimmy Iovine, who went so far as to introduce the handy piece of hardware to "AI" audiences. Austin will go even farther when he takes the Beat Thang with him to space aboard Richard Branson's Virgin Galactic in 2013.

Here on Earth, Austin is co-hosting pre-release parties with Best Buy in Nashville, Atlanta, New York and Miami to demonstrate the Beat Thang for industry VIP's. States Austin: "We'll be showing everyone how you can sing into it, play keyboards into it, put beats into it - anything," he says. "We'll also have a few for pre-order because once we hit the release date, it's anyone's guess how many will be available to the industry. We only produced 1,000 units and the buzz is running pretty hot."

Of course when Austin and Emmanuel started out in the music business, there was nothing like the Beat Thang. "It's like we made a list of everything we'd ever wanted as producers...and then went to work to put it all in one powerful machine that we could take with us whenever we wanted," states Emmanuel.

Notes Austin: "I remember being 11 or 12 and going to the music store every day to play the instruments. I couldn't afford any of them. And now Aja and I are going worldwide with the music machine of the future!"
To view the Beat Thang please visit http://beatthang.com/






Subscribe to our news via Email. Enter your email address:

Service handled via Google Feedburner.
Your e-mail address will not be shared with anyone



Most read news of the week
Actor And Comedian Kevin Hart To Host This Year's BET Awards Premiering On June 26, 2011
Christina Perri's New Album 'Lovestrong' On Top 5 Billboard!
Timbo King (Wu-tang Royal Fam) - The Book Of Timbukt2 Interview
Josh Groban Command Performance: 10 Years With Public Television To Premiere On Public Television In May And June
Grammy Award-winning Superstar Usher Joins The 2011 Essence Music Festival
Jamaican Reggae Singer Chezidek Releases 'Secret Enemy' Video
Michael Young, Manila Based Saxophonist/entertainer To Tour The US This Summer
J-banks 'Miss Reality Star' Coming To WSHH, BET, YouTube
Lady Gaga Tops Forbes' Celebrity 100 Power List
Barenaked Ladies Re-record 'If I Had A Million Dollars' To Launch The 'Smell Like A Million Bucks Contest'
Country Artist Lacy Green Celebrates National Single Release With Party At High Point's Bimini's Oyster Bar
Riley Grace Releases Free Download Of 'Wicked Ways'
Tinie Tempah, UK Rap Superstar's First US Single 'Written In The Stars' Goes Platinum!
Southwest Pop Band, With Love From Humans, To Play Various UK Festivals Including Glastonbury And Green Man
New Release Date Young Dread The Street Album




© 2001-2018
top40-charts.com (S4)
about | advertise | site map
contact | privacy
Page gen. in 0.0204411 secs // 4 () queries in 0.0043542385101318 secs
Top40-Charts.com
Members Area




Experience our site ad-free!