New York, NY (Top40 Charts / Hallmark Cards Official Website)
In honor of Justin Bieber's 18th birthday tomorrow, Hallmark, in partnership with Bravado, announces a gift to his fans — first-of-its-kind Justin Bieber
greeting cards. Debuting in April, the collection of more than 48 everyday Hallmark cards will provide "Beliebers" a fun new way to share "Bieber Fever" with friends and family. No matter what the occasion — to celebrate a birthday, say "way to go girl," or just say "hello" — Justin Bieber
greeting cards will have the perfect message to make any recipient say "Baby, Baby, Baby, Oh!"
The variety of Justin Bieber
Hallmark cards will feature innovations, including lights, songs from the pop sensation, motion and pop-up displays, and also will double as collectors' items with door hangers, photo inserts and more. Ranging from $2.57-$9.99, the cards come in bright colors, include a photo of Justin and express a variety of playful sentiments, like "Hope your big day rocks like never before," and "You must be one of my biggest fans 'cause you blow me away, girl!"
"We are excited to partner with Justin Bieber
to provide a new way for consumers and fans to connect, while celebrating their love of Justin Bieber
and his music," said Hallmark licensing director Jenny Hofeditz. "This collection of cards with displayable, innovative and interactive features will provide consumers with a long-lasting greeting card and Justin Bieber
"Justin's fans are demanding more content than ever before," commented Felix Sebacious, Senior VP of Licensing at Bravado. "Through these new innovative greeting cards, Hallmark has created a gateway to an even more dynamic relationship between Justin and his fans."
The Justin Bieber
greeting cards from Hallmark will arrive in Wal-Mart stores nationwide in April and will be available in May at Hallmark Gold Crown® stores, as well as Walgreens, CVS and other stores where Hallmark products are sold.