New York, NY (Top40 Charts / American Greetings Corporation)
Mother's Day is a time to share the love and appreciation every mom so richly deserves, but it's also an opportunity to celebrate the unique story of the amazing women that take on this important role. The latest Mother's Day collection from Taylor Swift
is highlighted by heartfelt and honest messages that offer the perfect words for every relationship.
In addition to the right words, this year's Mother's Day collection from Taylor features elegant details that reflect just how important this day, and the recipient, truly is. Those looking to go beyond the usual love and appreciation (for the mom that always goes above and beyond herself) can WOW her with cards that include everything from inspiring photography, expressive hand lettering, and joyful designs to music cards featuring some of Taylor's biggest hits like, "Stay Beautiful," "Love Story," and the song Taylor wrote for her own mom, "The Best Day."
"We've worked very hard to ensure that this year's Mother's Day collection from Taylor had the right variety to help consumers celebrate all of the moms in their life," states Lindsay
Kalback, a member of the Taylor Swift
brand team at American Greetings. "The cards really do a great job of reflecting the details that make every relationship unique while still offering the casual tone, bold designs, and fun enhancements that have made the collection so popular. We can't wait for shoppers to check out the collection and we are even more excited for moms to receive the cards."
To check out the Taylor Swift
Mother's Day collection and find retailers in your area, visit www.americangreetings.com/taylorswift. For more information on American Greetings, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.