New York, NY (Top40 Charts)
Justin Bieber's new music video for 'Boyfriend' has set a new record on YouTube, logging over 8 million views within 24 hours of being made available for streaming to Bieber's fans, who refer to themselves as 'Beliebers'.
The number posted by Bieber's video shattered previous record breaker, Rihanna's "Where Have You Been
", which was released a week prior.
As of Sunday morning, "Boyfriend
" has garnered more than 13 million hits, thanks partly to the campaign that the heartthrob has launched on Twitter to make "Boyfriend
" the most popular video ever posted on YouTube. That number was fuelled by a campaign mounted by the Canadian heartthrob's Twitter followers - now numbering well over 21 million, second only to Lady Gaga
- to make 'Boyfriend' the most popular offering ever posted to the video-sharing site.
The video, which features the singer gazing smolderingly into the camera surrounded by muscle cars and scantily clad women, has drawn comparisons to the video for 'Girlfriend', a 2002 hit for NSYNC, the boy band that launched Justin Timberlake's career.