New York, NY (Top40 Charts / Sirius XM Radio)
Sirius XM Radio
(NASDAQ: SIRI) announced today that 2012 NBA champion and three time league MVP LeBron James
will host an exclusive music special showcasing the music that helped fuel him during the Miami Heat's championship season on SiriusXM's The Heat.
Bringin' the Heat from Las Vegas" will premiere on Friday, July 13 at 3:00 pm ET on The Heat, channel 47. The special will feature James
offering listeners a play by play of his favorite music, including Miami's DJ Khaled
as well as Jay-Z, Kanye West, Ca$h Out, 2 Chainz
"Music has always been a big part of my life, and this was a fun way that I could share that passion with my fans," said LeBron James.
SiriusXM listeners will also hear James
talk about his search for "uncontainable" amateur basketball superstars in Las Vegas, training for the upcoming Olympic Games in London, and his feelings about next year's NBA season.
"Sports and music fans will enjoy LeBron getting behind the mic and playing the music that motivates him when he plays and when he relaxes," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "This is a first for LeBron and we know our listeners will hear a different side to the NBA champion and the man leading USA's quest for Gold at the Olympics."
will serve as a coach in the Sprite Uncontainable Game, which will bring some of the best amateur players from around the world together for an once-in-a-lifetime game at NBA All-Star 2013 in Houston. James' team, called Team Sudden, will face off against Team Intense, which will be coached by Kobe Bryant. Anyone can enter for a chance to play in the Uncontainable Game by uploading their most expressive basketball moves at www.Sprite.com. Final rosters will be decided after the submission deadline ends on September
30, 2012. Those who don't want to upload a video can participate as a fan by watching and sharing player videos on www.Sprite.com/game for a chance to win www.NBAstore.com gift cards and even a trip to NBA All-Star 2013.
The Heat plays today's hottest R&B hits. Listeners will hear Beyonce, Alicia Keys, Ne-Yo, Chris Brown, Trey Songz, Usher, Rihanna, Keri Hilson, Drake
and Mary J. Blige.
For more information on SiriusXM, please visit www.siriusxm.com.