News Pop / Rock 25/03/2014

Global Superstar DJ/Producer Avicii Remixes His Own Critically-Acclaimed Album True

Global Superstar DJ/Producer Avicii Remixes His Own Critically-Acclaimed Album True

LOS ANGELES (Top40 Charts/ d.baron media) Grammy nominated DJ/Producer Avicii has released TRUE (AVICII BY AVICII), the groundbreaking remix album of his mega-successful debut TRUE (PRMD/Island Records). This is Avicii at his best, remixing his own album, and giving it new thought and texture since its acclaimed release last year.

TRUE boasts "Wake Me Up," which was just named the most streamed song in history, and follow up hit single "Hey Brother." The new "Hey Brother" video (Live from the iconic Hollywood Bowl) is premiering today on Vevo and is also a new, remixed (by Avicii) version of the hit track.

TRUE confirmed Avicii's status as one of music's true global stars. Fusing charging dance rhythms with folk-esque riffs and vocals, as well as displaying a stunning adeptness for melody, his is a sound that has galvanized charts across the world.

Now, fresh for 2014, Avicii has offered up an entirely re-contextualized version of TRUE that delivers the album in a new, uniquely exciting light. Each rework by Avicii sees him toy with his own original tracks in an innovative format that showcases not only craftsmanship but a remarkable willingness to experiment and explore.

Avicii heads to Miami during Winter Music Conference & Ultra for the launch of the Avicii Hotel at SLS South Beach and the Avicii Store at Wings. The Avicii Hotel spans a five day series of performances and event programming Friday, March 26st through Sunday, March 30th. In a first, Avicii plays Ushuaia at the Avicii Hotel on March 27 ( The Avicii Store at Wings (Collins & Lincoln Avenues) is open March 24- March 30. Avicii has made history two years running at Ultra, and on Saturday night is a headline performer again this year.

Showcasing a multitude of dance floor styles is thus at the forefront of what makes this such an exciting body of music. The harmonic, big room charm of "Wake Me Up," which works a rolling, bass-heavy twist on the original is a bold contrast to the synth-rich, disco-inspired rework of "You Make Me" but one that defines Avicii's prodigious musical outlook. A recurring theme throughout the remix album, further exemplified by the juxtaposition of storming, club-ready edit of "Hey Brother" with a a brilliantly left-field, down-tempo remix of "Shame On Me," TRUE (AVICII BY AVICII) is a conceptual masterstroke. Fresh and exciting, it manages to retain the personality of TRUE, whilst simultaneously extending the appeal of what made TRUE such a groundbreaking debut album.

About PRMD Records:
PRMD Records (pronounced pyramid) is the newly launched independent record label behind emerging artists Cazzette and Morten Breum, as well as global icon Avicii.. Based in Sweden, PRMD Records' primary focus is on releasing electronic music. It also has a string of recording studios and video production facilities to help develop its talent. With a strategy of creating innovative campaigns and taking the music to the fans first before the market, PRMD has already grown into a label with a forward thinking reputation. To date it has executed the successful worldwide campaigns of both Cazzette's Eject album and Avicii's debut album TRUE.

About Avicii:
The multi-platinum, two times Grammy nominated Avicii is renowned for his spectacular live shows, bringing audiences to ecstatic moments of party bliss and "driving the crowd bonkers" (Rolling Stone). After just three years of performing, Avicii rocketed to the #3 position on DJ Mag's yearly poll of the Top 100 DJs and has appeared on Forbes Most Powerful Artists Under 30 in 2013 and 2014. His first album, last year's TRUE, was named Album of the Year by Elektro and the New York Times called Avicii "savvy and timely," and "an artist carrying today - and tomorrow - on his shoulders." Dancing Astronaut wrote, " hour of excellence." "Wake Me Up," the first single from the album, was #1 in 84 countries, is triple platinum in the US, and the video for the track has been watched over 500 million times on Youtube alone. "Hey Brother," his current single, is exploding at radio and he has just launched "Addicted to You" internationally.

Avicii broke out with his international mega-hit "Le7els"which conquered club charts worldwide, garnered over 83 million YouTube views and sold over 4 million singles; and "Silhouettes," which netted over 40 million views. 24-year old Avicii leads the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds. He is the face of Denim and Supply Ralph Lauren which has been a true creative partnership between Avicii and the brand. Avicii and manager Ash Pournouri have donated over $2.5 million to hunger initiatives through their House for Hunger charity.

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