New York, NY (Top40 Charts/ MXP4) - MXP4, developer of interactive music solutions, and Island Def Jam recording artists The
Bravery today announced the launch of the alternative rock band's first interactive album app. Created using MXP4 technology, the interactive Web app of the band's third album, 'Stir the Blood,' allows fans to engage with the music to create personalized versions of the songs which can be shared with friends. The Bravery's MXP4-powered remixable release, available at http://www.mxp4.com/play-with-it/thebravery/, gives fans the ability to create remixes of the songs (REMIX IT), sing along to the tracks (SING IT), strip down the song to listen to different instruments (MIX IT) or listen to a brand new generation of digital Maxi Singles (MAX IT).
Launched in September 2008, the beta release of MXP4 software has been incredibly successfully, with more than 5,000 musicians downloading, testing and providing feedback on the release. MXP4's interactive solutions have been shown to drive user engagement, encourage viral distribution and ultimately increase user purchases, presenting a wealth of opportunity to the recording industry.
Artists using MXP4's solutions include La Roux, Speech Debelle, Bat For Lashes, Michael Jackson/Jackson 5, Pet Shop Boys, Basement Jaxx, Esser, Amanda Blank, The Sounds, Black and White Years, The Grouch and Eligh, Pony Pony Run Run and Wax Tailor.
