Nashville, TN. (Top40 Charts/ Big Machine Records) - Big Machine/No
Strings Attached/Midas Records recording artist Adam Gregory has released his second U.S. single, "What It Takes," to radio, garnering double digit adds in its first week.
Gregory follows up the success of his Top 30 summer anthem "Crazy Days" with a more mature ballad, an emotional delivery that finds the singer looking inward and wondering aloud "What It Takes" to meet the expectations of the song's protagonist.
Gregory co-wrote the song with much of the same group that delivered his first single: Lee Brice, Kyle Jacobs and Joe Leathers. The addition of Greg Crowe rounded out the songwriting team. Keith Follese and Brad Allen co-produced the track, as well as the entire album, due out in early 2009.
"The idea for the song actually came about after a conversation my manager had on the telephone with his girlfriend at the time," says Gregory. "He turned to me after he hung up and said, 'Adam, I don't know what it takes to be her man,' and something just clicked right then and there. We knew we had something. I picked up the guitar and we started writing. We later finished the song in Fort Pierce, Florida with Lee, Kyle, Joe, and Greg."
Late last week, Gregory was in Nashville to shoot the video for "What It Takes." The video, which was directed by Roman White, will be released in the coming weeks.
The 23-year-old rising star will continue touring through the end of the year, combining a lengthy radio tour with appearances tied to his recent partnership with Cricket Communications, Inc. In addition to radio visits, Gregory will stop at Cricket stores in select cities across the country to meet fans, sign autographs and play live material from his forthcoming debut. He will also be making his third appearance at the Grand Ole Opry on October 28th.
Gregory concluded the summer with the digital release of more than 100 sports team remixes of "Crazy Days." Earlier this summer, he completed a realignment of his agreement with No Strings Attached and Midas Records to include a long-term promotion and distribution deal with Big Machine Records.
