Nashville, TN. (Top40 Charts/ Big Machine Records) - Nashville-based charity Soles4Souls has partnered with Big Machine/NSA/Midas recording artist Adam Gregory to raise money and provide shoes for needy individuals around the world during Gregory's "What It Takes 2009" club tour.
"We are very excited about this campaign between Soles4Souls and rising music star Adam Gregory," said Wayne Elsey, Founder and CEO of Soles4Souls.
"Even though he's only 23 years old, he is an amazing talent and also demonstrates his deep commitment to charitable causes and giving back to his fans. We are extremely proud to count him as a friend."
The ten-week tour includes dates in 25 different cities, beginning Jan. 19 and running through March 31, 2009. Gregory will partner with a radio station in each market to provide a unique concert event and singles mixer that targets local listeners.
Upon entry to the event, fans will be provided an opportunity to donate a new or gently worn pair of shoes or make a donation to the Soles4Souls organization. Individuals will then receive a numbered flip-flop and attempt to locate their "sole" mate with the other matching shoe. The evening concludes with a grand prize giveaway and full band performance by Gregory. Proceeds from each night's event will be donated to Soles4Souls.
"I'm really looking forward to these shows because I feel like we can make a difference in people's lives," said Gregory. It's not just me performing for an audience, it's all of us working together for a bigger cause. I can't wait to get started."
Gregory will kick off the partnership on Jan. 8 by delivering shoes to local Nashville shelters as part of the "Takin' It To The Streets" shoe drive. He will perform at the "Livin' The Music" benefit concert for Soles4Souls at 3rd and Lindsley later that night.
Soles4Souls has launched a campaign website (www.whatittakes2009.com) where fans and radio stations can track donations and find exclusive blogs and video features from Gregory during the tour.
A complete list of dates and markets for the "What It Takes 2009" tour are currently being finalized, but Phoenix, Kansas City and Milwaukee are already confirmed.
The Soles4Souls agreement follows Gregory's promotional tour in 2008, in which the rising star partnered with leading mobile carrier Cricket Communications, Inc.
