Nashville, TN (Top40 Charts/ Best Buy) - @15, Best Buy Co., Inc.'s (NYSE:BBY) platform to inspire and empower teens, today announced the availability of never before released Taylor Swift
content on its website - www.at15.com. In an extension of its partnership with American country-pop singer-songwriter Taylor Swift, @15 has released an exclusive acoustic version of Swift's single 'Fifteen', along with a music video and mobile wallpaper, all available for download today to @15 registered members. @15 membership is free - just visit www.at15.com, create a profile, and jump right into the conversation!
@15 is a teen-led social change platform underwritten by Best Buy to connect with teens, give voice to their perspectives, and provide them with opportunities to direct the company's philanthropy through the @15 Fund.
'In her song 'Fifteen', Swift sings about the challenges of being a teen today. This struggle and lack of voice for teens across the country is at the very heart of our @15 platform,' said Brian J. Dunn, chief executive officer of Best Buy. 'By partnering with young, inspiring talent like Taylor Swift, we're able to offer our members exclusive content and experiences, but even more importantly, we're able to provide a platform and voice for change to millions of teens.'
@15 members can listen to Swift's acoustic 'Fifteen' single through on-site stream, or purchase the full-length version for $1.29 through BandBox on at15.com. The music video is also available for download, bundled with the single, for $2.49. 50? of each download will benefit the @15 Fund. The mobile wallpaper is free to all @15 members.
@15 Named Official Charitable Partner of Taylor Swift's 2009 Tour
Best Buy announced in late June that @15, its platform to inspire and empower teens, was named official charitable partner of the TAYLOR SWIFT FEARLESS 2009 TOUR.
Taylor Swift, an American country-pop singer-songwriter and the biggest-selling U.S. artist of 2008, is a role model for her thousands of teenage fans across the country. At just 19 years old, Swift's drive, independent spirit and originality offers teens a tangible reminder of the power and potential that lies within themselves - no matter what their age. Together with Swift, @15 developed a Teen Service Announcement (TSA) that will be played at each stop of the North American tour. In the TSA, Swift encourages teens to own their originality and appreciate their unique qualities.
"Looking back at being 15, I wouldn't have changed anything. If I had been popular, I would have been perfectly content with staying where I was,' Swift says in the TSA. 'In high school, it's cool to be different. And the farther away you get from middle school, junior high, the more you realize that. In the real world, if you have something about yourself that's different, you're lucky. It's not a curse.'
The @15 platform strives to inspire teen-led social change at both the national and local levels. Philanthropic giving and community relations efforts have long been a cornerstone for local Best Buy stores across the country, as employees and management continually look for ways to strengthen their communities in a meaningful way. Through the @15 partnership, 15 Best Buy stores along Ms. Swift's tour stops will each donate 40 concert tickets and a guitar autographed by Ms. Swift (courtesy of Taylor Guitars) to a local, teen-focused charity of their choice. To date, ticket donations have been made to a number of charities, including The Boys and Girls Club, YMCA, Girl Scouts of America and Big Brothers Big Sisters.