LOS ANGELES (Top40 Charts/ Luck Media & Marketing) - 'Some Assembly Required' by Marthia Sides is more than simply a witty and rollicking new single about the frustrations of finding a perfect man. Its title is also a spot-on reflection of the many different ways to approach the story of the multi-talented, classically trained singer/songwriter's rise as an indie artist since the release of her 2006 debut Born Again In The Country.
As Grassroots Promotion in Nashville promotes the track onto pop and country airwaves nationwide, we can start with the whimsical, not so 'Crazy' notion that she was born to be a country crossover star. Among Sides' musical heroes is Patsy Cline, another Virginian whose music spanned the country and pop idioms effortlessly. It would be easy to jump from there to the singer's current home of Nashville, where she recorded her first album with producer Larry Rogers, whose legendary credits include Ricky Nelson and Jerry Lee Lewis.
Her first single 'Picture Perfect Girl' got radio play at small and large market stations-including KGYO, the biggest station in Denver-and she toured the Midwest extensively. A Jefferson Pilot station jumped all over Sides' music and the station's support helped her get into the prestigious Taste of Colorado festival. In Arizona, the song won a station make it or break it contest before the Eager County Festival.
These successes led to her working with multi-platinum producer Kevin Beamish, who helmed REO Speedwagon's classic Hi Infidelity album and who has scored over 45 #1 and Top 5 singles by top country artists like Kenny Chesney, Brooks & Dunn, Clint Black and Martina McBride. Beamish helmed Sides' prophetically titled follow-up collection I Got Faith in addition to 'Some Assembly Required.'
Sides, who appeared several years ago on Country Music Television's reality performance competition show 'Popularity Contest,' contributes her time and talent to several organizations serving the needs of those less fortunate including, Operation Smile and Virginia Stop Modern Slavery.
