Nashville, TN (Top40 Charts/ TouchTunes Interactive Networks) On the tails of
Blake Shelton's successful stint as superstar coach on NBC's hit show, The Voice, TouchTunes is partnering with Warner
Music Nashville to promote the country sensation's highly anticipated new album, Red River Blue. The campaign will feature the album across TouchTunes' network of digital jukeboxes and TouchTunesTV screens nationwide and include a sweepstakes overlay giving fans a chance to win a trip for two to see
Blake Shelton perform live in concert.
From July 12 through July 25, fans can enter the sweepstakes via an interactive entry form on TouchTunes digital jukebox screens at participating locations, or online at www.touchtunes.com/blakeshelton. The prize includes roundtrip airfare for two and two-night hotel accommodations.
"Blake Shelton has become a household name, connecting with fans worldwide beyond the country music genre," said Jeremy Holley, Warner Music Nashville's VP of Consumer & Interactive Marketing. "TouchTunes provides a great outlet for Blake to promote his new album and further engage with his newfound fan base."
"TouchTunes is thrilled to partner with Warner Music Nashville and Blake Shelton on the release of Red River Blue," said Vicki Saunders, Vice President, Digital Media and Music Marketing. "Shelton's first single, "Honey Bee," has already become a top hit across the network, and I anticipate the album will certainly follow suit."
After holding the No.1 spot on iTunes' country songs chart and reaching No. 1 for 5 consecutive weeks on Billboard's hot country songs chart for his single "Honey Bee", it comes as no surprise that Shelton's upcoming July 12th release, Red River Blue, is one of the most highly anticipated album releases of the summer. Shelton has not had a single peak outside the Top 10 since 2007, has had nine No. 1 singles on the country charts and has won a combined eight awards from the Academy of Country Music, the Country Music Association and the CMT Music Awards. "Honey Bee," the lead track from Red River Blue, sold 138,000 digital copies in its first week and became platinum certified in its twelfth week, a feat no other country male soloist has ever accomplished. Adding even more dimension to his already impressive and rounded career, Shelton most recently took America by storm as a coach on NBC's smash hit, The Voice, in company with fellow superstars Christina Aguilera, Adam Levine and Cee Lo Green.
