Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address

Adobe Unveils New Framework For Media Player Development

Hot Songs Around The World

Water
Tyla
306 entries in 20 charts
Stick Season
Noah Kahan
313 entries in 19 charts
Houdini
Dua Lipa
285 entries in 26 charts
Strangers
Kenya Grace
442 entries in 24 charts
Lovin On Me
Jack Harlow
293 entries in 22 charts
Popular
Weeknd, Playboi Carti & Madonna
266 entries in 18 charts
Lose Control
Teddy Swims
316 entries in 25 charts
Beautiful Things
Benson Boone
159 entries in 24 charts
Si No Estas
Inigo Quintero
283 entries in 17 charts
Greedy
Tate McRae
621 entries in 28 charts
Unwritten
Natasha Bedingfield
291 entries in 22 charts
Anti-Hero
Taylor Swift
615 entries in 23 charts
Cruel Summer
Taylor Swift
572 entries in 20 charts
Snooze
SZA
223 entries in 13 charts
SAN JOSE, CA. (Top40 Charts/ Adobe Systems Incorporated) - Today at the 2009 NAB Show, Adobe Systems Incorporated (Nasdaq:ADBE) announced a new software framework for building media players that extends the capabilities of the Adobe Flash Platform. Code-named 'Strobe,' the framework will help establish an open industry standard for media players and offer production-ready software components to streamline the development of custom media players, reducing the time content publishers spend creating their own playback technologies. The framework will enable developers using Flash technologies to quickly and easily add rich functionality-such as advertising, user measurement and tracking, and social network integration-into new custom players that can be branded for individual content owners.

'With Strobe, we're delivering an open framework that enables media companies to focus on their core competency, creating great content that people want to see, instead of developing their own video players from scratch,' said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. 'Adobe is committed to driving Web innovation and now with Strobe, we are helping to create an open framework for media players, enabling developers and media companies to focus on developing, delivering, and monetizing content so they can extend their online media efforts.'

Defining Media Player Standards
Strobe extends Adobe's continued support for open access to Flash Platform technologies and will accelerate the creation of media players by enabling developers to assemble plug-and-play software components from Adobe and third-party developers. The open, extensible framework, which will be incorporated into Adobe's standard set of development tools, allows developers in the Adobe Flash Platform ecosystem to use components in media players that add rich functionality such as advertising, user measurement and tracking, and social network integration. Because Strobe takes advantage of the Flash Platform, content owners can be sure that programming will reach the largest possible online audience, as they bring their Strobe-based video players to market. The new Strobe framework builds on the vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across desktops, televisions, mobile phones, and consumer electronics.

'Akamai has always believed in the need for open standards around the video player application to make it easier for content owners to quickly and seamlessly develop, distribute and monetize online video,' said Tim Napoleon, chief strategist for Akamai. 'Since bringing the Open Video Player initiative to the community last year, we have seen enormous adoption of the player. Adobe's Strobe compliments these efforts and will strengthen the industry shift toward open standards. The combined initiatives of Akamai and Adobe will only support the scale and growth of the Open Video Player community.'

'Omniture continues to see growth in our customers' use of rich media. Along with that growth has come the desire to better understand how rich media affects return on investment. Our customers are asking us about how to optimize the use of rich media, and our relationship with Adobe helps us answer those questions,' said John Mellor, executive vice president of Corporate Strategy and Business Development at Omniture. 'Adobe's Strobe allows Omniture to enable key functionalities, such as in-depth analytics, indicating how consumers interact with content. With this understanding, we can help our customers create relevant and personalized experiences on this exciting new platform.'

Strobe further broadens the reach and capabilities of the Adobe Flash Platform, the No. 1 technology for video on the Web. According to comScore Media Metrix, approximately 80 percent of online videos viewed worldwide are delivered using Adobe Flash technology. Adobe Flash Player-already installed on 98 percent of Internet-connected desktops-gives viewers access to rich content without having to download additional software.

Pricing and Availability
Strobe is expected to be available, at no charge, in the second half of 2009. For more information, please visit www.adobe.com/go/strobe.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information � anytime, anywhere and through any medium. For more information, visit www.adobe.com.






Most read news of the week


© 2001-2024
top40-charts.com (S4)
about | site map
contact | privacy
Page gen. in 0.6319580 secs // 4 () queries in 0.0051021575927734 secs


live