LOS ANGELES (Top 40 Charts/ McGavren Guild Radio) - Interep announced McGavren Guild
Radio has added thirty-two Hispanic radio stations owned by the Davidson Media Group (DMG) to its client list. DMG – a two-year old company - is the most rapidly expanding broadcast group in Hispanic and ethnic radio. The DMG stations span the Southeast, Midwest and Northeast regions of the county.
Lisa Sirotka-Sonnenklar, President of McGavren Guild Radio Sales, said, "We are thrilled that the Davidson Media Group chose McGavren Guild as their national rep above all other companies. Our company is committed to the growth and marketing of Hispanic media. Adding the DMG properties to Interep's growing list of Hispanic radio and television properties significantly expands our reach in this community and makes our overall Hispanic footprint even stronger."
Sonnenklar also oversees SBS/Interep – the exclusive radio rep firm for all of the Spanish Broadcast System's (SBS) radio stations. In addition, last November, Interep launched Azteca America Spot Television Sales – a television rep firm for the Azteca America Spanish-language network affiliates.
Peter Davidson, President of DMG, said, "Lisa and her team clearly demonstrated both Interep's and McGavren Guild's commitment to and knowledge of the Hispanic marketplace. I am delighted to align our stations with the McGavren Guild sales force. Their ability to cross-promote our 32 stations in the fastest growing U.S. Hispanic cities with both the SBS radio stations and the Azteca America television stations to national advertisers will open up a wide range of opportunities for our stations. I look forward to a successful, prosperous partnership with McGavren Guild."
Lisa Ann Bonk, Regional Vice President for McGavren Guild based in New York, added, "We are so happy to welcome Davidson Media to the McGavren Guild fold. Spanish-language radio is one of the fastest-growing segments of our business. We are discovering so many untapped opportunities every day, and look forward to creating new business dollars for Davidson and our growing roster of Hispanic media clients."
Mike Mazursky, Vice President, Sales/Marketing for Davidson, commented, "We can't wait to begin working with the McGavren Guild team. Their enthusiasm for selling our stations, and their vision for the future of Hispanic media sales, will be tremendous assets in growing our national business."
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